Sr. Specialist - S&M - Digital Marketing 4D

Sr. Specialist - S&M - Digital Marketing

Ready to turn bold ideas into real-world impact?
 At Genpact, we don’t just adapt to change, we lead it. AI and digital innovation are transforming the way businesses work, and we’re at the forefront of it. Genpact’s AI Gigafactory, our industry-first accelerator, exemplifies how we scale advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. Whether tackling complex challenges through large-scale models or agentic AI, our breakthrough solutions tackle companies’ most complex challenges.
 
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what’s possible, this is your moment. 
 
Genpact (NYSE: G) is an agentic and advanced technology solutions company. We leverage process intelligence and artificial intelligence to deliver measurable outcomes. With a strong partner ecosystem and decades of client trust, we provide innovative solutions that transform how businesses run. Powered by a team with an active learning mindset and client centricity at its core, we deliver lasting value for the world’s leading enterprises.
 Get to know us at genpact.com and on LinkedIn, YouTube, X, and Facebook.

Job Description

Description Role Overview
Responsible for building, executing, and optimizing multi-touch marketing campaigns across the full customer lifecycle in Salesforce Marketing Cloud. Focus on building journeys, segmenting audiences, and optimizing performance to drive engagement and conversions. Collaborate with cross-functional teams to ensure timely delivery, quality, and measurable results.

Required Platform Skills
Working knowledge of Salesforce platform objects, campaigns, contacts/leads, reporting, permissions, and CRM data relationships.
Understanding of Marketing Cloud Advanced / Marketing Cloud Next, including campaigns, campaign flows, segment flows, content, testing, activation, and performance tracking.
Familiarity with Agentforce for AI-assisted campaign creation, content generation, audience recommendations, and optimization insights.
Understanding of Data 360 / Data Cloud concepts, including unified profiles, segmentation, activation, identity resolution, consent, and data freshness.
Hands-On Marketing Ops Skills
Ability to build, test, and activate campaign flows and segment-triggered flows.
Ability to define and validate audience segments, suppression logic, consent rules, eligibility, and exclusions.
Working knowledge of SQL for advanced segmentation, audience validation, and troubleshooting.
Working knowledge of AMPscript / Handlebars for personalization, dynamic content, and conditional logic.
Ability to QA campaign content, personalization, links, tracking, previews, and send readiness.
Ability to analyze campaign results and apply optimization recommendations.
Agentic Marketing Skills
Ability to write clear campaign briefs and prompts for AI-assisted campaign creation.
Ability to review AI-generated content, audiences, and recommendations for accuracy, brand fit, compliance, and business intent.
Ability to define AI guardrails for tone, offers, audience rules, consent, and approvals.

Qualifications
10+ years of experience in multi-touch marketing campaigns and marketing automation
Hands-on expertise in SFMC Advanced
Knowledge of HTML/CSS, AMPscript, and SQL for troubleshooting and personalization.
Strong analytical skills with tools like Excel or Google Analytics.
Excellent communication and project management skills; ability to manage multiple priorities.

Qualifications

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications

Certified Digital Marketing Professional - Digital Marketing InstituteDigital Marketing Institute, Google Ads Search Certification - GoogleGoogle, HubSpot Content Marketing Certification - HubSpot AcademyHubSpot Academy

Required Skills

Content Management, Digital Marketing Analytics, Marketing Analytics, Media And Communications, Online Advertising Sales, Sales

Language

English (Required)

Language Proficiency -

Proficient - C2

Additional Job Location -

Job Type

Regular

Master Skill List -

S&M - Digital Marketing

Remote Type -

Hybrid

Work Shift -

Flex Time (India)

Why join Genpact?
•    Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
•    Make an impact – Help global enterprises solve business challenges that matter 
•    Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
•    Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day 
•    Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress 
 
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.  
Let’s build tomorrow together. 
 
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.