ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition for merchants:
D2C selling made as easy as selling on e-com marketplaces
Why build this?
India’s D2C wave has been limited to venture-funded D2C brands today
The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!
Our proposition
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
Marketing manager (“top of the funnel”)
Category manager (“products/merchandising”)
Product manager (“website/app metrics”)
Ops manager (“shipping metrics”)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant’s profitability.Over time, the goal
is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Founders:
1. Rishabh Verma
2. Harmin Shah
Role Charter: Sr. Talent Partner – Leadership & Tech Hiring
Job Summary: We are looking for a high-ownership Sr. Talent Partner to drive end-to-end hiring for Leadership and Tech roles at ShopDeck. The role requires strong sourcing ability, sharp candidate assessment, stakeholder management and the ability to close niche, high-impact mandates in a fast-paced startup environment.
Roles and Responsibilities:
Own end-to-end recruitment for Leadership, Product and Tech roles
Work closely with founders, leadership team and hiring managers to define role requirements, target personas and hiring priorities
Source high-quality candidates through LinkedIn, Naukri, referrals, talent mapping and direct outreach
Conduct initial screening conversations to assess role fitment, motivation, communication, compensation expectations and joining feasibility
Coordinate interviews, drive timely feedback collection and ensure smooth candidate movement across stages
Maintain accurate hiring trackers, funnel reports and recruitment dashboards
Build talent pipelines for current and future critical mandates
Ensure a strong and professional candidate experience from first outreach to offer closure
What We’re Looking For:
1-3 years of recruitment experience, preferably across Tech, Product and/or Leadership hiring
MBA in HR preferred
Strong hands-on experience with LinkedIn, Naukri and other sourcing platforms
Ability to understand role charters, target personas and hiring manager expectations clearly
Strong communication, follow-up and stakeholder management skills
High ownership, speed and execution discipline
Prior experience in startup, SaaS, e-commerce, product or technology hiring will be preferred
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