The State Head plays a pivotal role in driving revenue growth and market expansion across a designated territory encompassing three states. This role demands strategic leadership, strong dealer engagement, and data-driven decision-making to deliver consistent results and provide actionable insights to senior leadership.
Responsibilities:
Achieve and exceed annual sales targets of INR 45 Crores+ in the assigned territory, both independently and through team performance.
Build, lead, and manage a high-performing sales team across three states, fostering a culture of accountability and growth.
Develop and maintain a scalable dealer network of 100+ dealers, ensuring consistent engagement, performance, and expansion.
Design and implement region-specific sales strategies to enhance penetration in retail and dealer channels.
Identify opportunities for new product launches and successfully onboard new dealers and distributors.
Monitor competitor activity, pricing strategies, and evolving market trends to develop effective countermeasures.
Oversee dealer relationship management, including timely collections and recovery of outstanding receivables.
Conduct regular dealer satisfaction surveys to assess service quality and drive improvements in dealer engagement.
Prepare and deliver comprehensive regional sales reports and strategic insights to the National Sales Head and senior leadership.
Requirements
12–15 years of progressive experience in sales and distribution, with a minimum 5-7 years dedicated to the decorative paint industry.
Graduation or post-graduation in Sales, Business Management, or a related field.
Proven track record in managing dealer channels and retail sales across multiple geographies.
In-depth knowledge of paint market dynamics, consumer behavior, and distribution logistics.
Fluency in the local state language is highly advantageous for effective stakeholder engagement.
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