The project is a flagship women's empowerment initiative designed to enable rural women entrepreneurs—both individual business owners and members of Self-Help Groups (SHGs) / SHG Federations—to participate actively in local economic development. Aligned with the Ministry of Rural Development's goal to enable rural SHG women to earn an annual income of at least ₹1 Lakh, this initiative drives women-led enterprise development in selected districts over a three-year period.
The State Program Manager leads on-ground execution within their assigned state. This role ensures that project strategies, field operations, partner management, and government alignments adhere strictly to established protocols while actively solving operational challenges
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