Store Manager/ Head of Sales (Bridal Couture)

Store Manager/ Head – Bridal Sales (Couture Expert)

Location - Delhi, India | Full-time | On-site

Responsible for leading couture bridal sales strategy, client experience, and revenue growth. This role requires deep expertise in luxury fashion retail, high-value client relationship management, styling, and team leadership. The ideal candidate combines commercial acumen with couture knowledge and exceptional interpersonal skills.

Key Responsibilities

Sales & Revenue Leadership

• Own and drive bridal couture sales targets (monthly, quarterly, annual).


• Develop and execute sales strategies to maximize high-ticket conversions.


• Monitor KPIs: conversion rate, average order value, repeat clients, lead-to-sale ratio.


• Build a strong pipeline of HNI/UHNI bridal clientele.


• Collaborate with marketing for lead generation, trunk shows, and events.

Client Experience & Styling

• Deliver luxury, personalized bridal consultations and styling sessions.


• Guide brides through the end-to-end couture journey:

• First consultation


• Design selection & customization


• Measurements & fittings


• Final delivery

• Build long-term relationships to drive referrals and repeat purchases.


• Maintain impeccable service standards aligned with luxury retail.

Couture Expertise

• Possess strong knowledge of:Bridal silhouettes, fabrics, embroidery, and craftsmanship




• Indian wedding traditions across regions


• Global bridal couture trends




• Work closely with design & production teams to ensure feasibility and timelines.

Team Leadership

• Lead, train, and mentor bridal sales consultants/stylists.


• Establish SOPs for consultations, CRM updates, and client follow-ups.


• Conduct regular performance reviews and training workshops.


• Create a high-performance, service-driven sales culture.

Operations & CRM

• Maintain and optimize CRM database of bridal clients and prospects.


• Track order timelines, production coordination, and delivery schedules.


• Manage inventory of bridal samples and showroom presentation.


• Prepare weekly/monthly sales and pipeline reports for leadership.

Required Skills & Competencies

• Luxury sales and negotiation expertise


• Exceptional communication and relationship management


• High emotional intelligence and client empathy


• Strong aesthetic and styling sense


• Data-driven decision making


• Team leadership and coaching


• Ability to manage high-pressure wedding timelines

Experience & Qualifications

• 6–10+ years in luxury fashion / bridal couture sales.


• Proven track record in high-value retail sales leadership.


• Experience handling HNI/UHNI clients preferred.


• Background in fashion, luxury retail, or styling is a strong advantage.

Key Performance Indicators (KPIs)

• Bridal revenue achievement vs target


• Conversion rate and average order value


• Client satisfaction and referrals


• Team productivity and retention


• Timely order fulfillment and delivery success rate

Ideal Candidate Profile

• Passionate about bridal couture and luxury service.


• Confident, polished, and detail-oriented.


• Strong network in the wedding/luxury ecosystem.


• Entrepreneurial mindset with ownership mentality.