It combines business development, account expansion, customer success, market creation, and strategic partnership management to drive sustainable revenue growth while ensuring measurable customer outcomes.

1. Revenue Growth

•     Acquire new strategic school groups and institutional partnerships.

•     Develop annual account growth plans for every assigned group.

•     Drive new business from existing accounts through cross-selling and upselling Ei's portfolio.

•     Identify expansion opportunities across all schools within a group.

2. Strategic Account Management

•     Build trusted relationships with Chairpersons, Trustees, CEOs, Directors, Academic Heads, and Principals.

•     Become the single strategic partner for assigned school groups.

•     Conduct quarterly business reviews with leadership teams.

•     Develop multi-year partnership roadmaps.

•     Ensure seamless implementation across all products.

•     Monitor customer health and proactively address risks.

4. Collections & Commercial Ownership

•     Own commercial closure from proposal to payment.

•     Ensure timely collections and contract renewals.

•     Improve revenue realization and cash flow.

5. Market Creation

•     Build Ei's visibility within school groups, associations, and educational networks.

•     Create demand through workshops, leadership forums, webinars, and thought leadership.

•     Develop advocates and champions within school ecosystems.

•     Generate referrals and expand influence across group schools.

6. AI & Research-Led Selling

•     Leverage AI tools to improve prospecting, account planning, proposal creation, and customer engagement.

•     Use educational research and learning outcome data to build consultative sales conversations.

•     Stay updated on AI trends, school transformation, competency-based education, and assessment practices.

•     Bring data-driven insights that help customers improve learning outcomes.

8. Voice of Customer

•     Gather customer feedback.

•     Influence product roadmap.

•     Identify emerging market needs.

•     Recommend new solutions for strategic customers.

Requirements