Team Lead Marketing

Company : Verifitech

Job Type : Full Time

Chennai, India

Job Description - Team Lead Marketing

Job Position : Team Lead – Marketing

Qualifications: Any degree

Experience: 4+

Location : Chennai, MEPZ Tambaram

Role Summary

Minimum 6–8 Years Experience. Preferred qualifications: MBA

(Marketing), BBA, B.Com,

B.Tech, BE, Mass Communication, Digital

Marketing Certifications.

Preferred Skills: SEO, SEM, Google Analytics, Google Ads,

LinkedIn Marketing, Social

Media Strategy, Content Marketing, Marketing

Automation, Lead Generation,

Campaign Management, Team Handling, Data

Analytics, ROI Analysis &

Reporting, Marketing Budget Management, Cost-per-Lead /

Cost-per-Acquisition Tracking, English Communication.

Requirements

Responsible for planning, executing, and optimizing digital marketing strategies to improve brand visibility,

lead generation, and customer engagement, with a

strong focus on Return on Investment (ROI). Manage SEO, SMO, SMM, Email Marketing, Google Ads,

LinkedIn campaigns, website optimization, content

marketing, webinar campaigns, and online reputation management. Track cost-per-lead, cost-per-

acquisition, and marketing-attributed revenue across

channels; allocate and optimize budgets to maximize ROI. Lead the digital marketing team, track KPIs,

manage marketing automation tools, coordinate with

sales and ABM teams for MQL generation, analyze campaign performance and ROI, present monthly ROI

reports to leadership, and ensure achievement of

marketing objectives aligned with organizational goals.

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Team Lead Marketing

Job Description - Team Lead Marketing

Requirements

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