Team Leader- Technical

Team Leader – Technical will primarily handle Techno-Commercial activities for the assigned territory in the cement industry. Below is a comprehensive Job Role and Responsibilities:

Job Title

Team Leader – Technical

Key Responsibilities

• Drive sales and achieve monthly and annual business targets in the assigned territory.


• Promote cement products to key stakeholders such as builders, contractors, developers, architects, structural consultants, engineers, and government departments.


• Provide technical guidance on cement applications, concrete quality, mix design, and construction best practices.


• Conduct site visits to monitor ongoing projects and recommend suitable cement solutions.


• Develop and maintain strong relationships with dealers, distributors, and channel partners.


• Identify new business opportunities and generate demand through project tracking and market development.


• Lead and guide the territory technical/sales team to improve productivity and customer engagement.


• Organize mason meets, contractor meets, engineer seminars, and product demonstrations to enhance brand visibility.


• Resolve customer complaints by coordinating with Quality, Production, and Logistics teams.


• Monitor competitor activities, pricing, and market trends and provide regular market intelligence reports.


• Ensure timely collection of payments and maintain healthy customer accounts.


• Prepare daily, weekly, and monthly sales reports, technical visit reports, and business forecasts.


• Coordinate with marketing and commercial teams for promotional campaigns and new product launches.


• Ensure compliance with company policies, safety standards, and reporting procedures.

Key Skills Required

• Strong knowledge of cement technology and construction practices.


• Excellent technical presentation and customer relationship skills.


• Good negotiation and communication abilities.


• Leadership and team management capabilities.


• Project tracking and business development skills.


• Proficiency in MS Office (Excel, PowerPoint, Word).


• Willingness to travel extensively within the assigned territory.

Preferred Experience

• 6–8 years in the cement industry with exposure to Techno-Commercial/Technical Services/Sales.


• Experience working with builders, contractors, infrastructure projects, ready-mix concrete (RMC), and channel sales.


• Educational Qualification: B.Tech (Civil) or Diploma in Civil Engineering.

This role is ideal for someone who can combine technical expertise with sales leadership, helping customers choose the right cement solutions while driving revenue growth in the assigned territory.