Technical Marketing Engineer

·        
The generation and development of qualified leads for the sales  team, primarily handling outbound
telemarketing, coordinating with email and mailing efforts across all sales
channels, but also some inbound call handling in response to online enquiries and
other marketing activities.

·        
Working with the prospect database to develop
prospects into qualified leads,
coordinating with sales activities. Liasing with marketing to assist in event
follow-up and mail campaigns.

·        
Developing and maintaining the required
knowledge our products  to identify
customer needs and maximize the opportunity.

·        
Accurately recording new information (company,
contacts, job titles) into the marketing databases, continuously validating all
data, including current contacts and associated details such as email addresses, within the marketing database with the
input of updates as required.

·        
Undertaking research as required to the identify
new organisations and markets for the team to target.

Required Skills

• Minimum of one year(s)
  experience of operating in a telephone based role, ideally within in a
  telemarketing or sales environment.


• Excellent telephone skills
  combined with a proven track record of building customer relationships
  over the phone by using a friendly and tenacious approach.


• Strong levels of PC literacy.
  


• Solid experience in Microsoft
  Outlook experience (or equivalent) for general company communication.


• Solid experience in End user
  experience of in-house or proprietary marketing/sales/lead generation databases.


• Solid experience in Microsoft
  Excel (or another spreadsheet
  package) experience with a good grasp of some basic functions, such as
  sorting information.


• Solid experience in Internet
  searching experience to gather relevant data and information.


• Proven capability to work
  with high volumes of data within tight timescales whilst maintaining
  accuracy.


• Strong attention to detail
  with a methodical approach to work.


• Proactive approach to work
  with proven ability to work independently when required as well as working
  part of a team.


• Web Research


• Research on relevant topics
  and events as assigned


• Tele-Calling for first level
  prospecting


• Use search engines to
  identify target companies as defined from time to time.

·        
Initiate first level contact with 'C' and other
level prospects & pitch the ground.

·        
Prospect for new customers by cold calling

·        
Interact with VP or C level people over the
phone. Maximize contacts and lead
generation.

·        
Pitch company offerings to prospects in Indian
Market

·        
Execute qualification calls to a set of targeted
accounts to uncover opportunities for sales follow up.

·        
Transition prospects to Manager for further
interactions and deal closures.

·        
KPIs( Key Performance Indicators)

o   Number
new companies/contacts added

Quality of marketing data

Number calls completed

Number of qualified leads/appointments/conference
calls

Desirable Skills

• Experience of running queries
  and running reports from databases


• Genuine interest in the sales
  process.


• An awareness and
  understanding of Data Protection issues.


• Previous experience of
  working within a Franchise Distributor .


• No telephone/calling fear  


• Excellent lead qualification and lead
  generation skills to discover opportunities for sales follow up. 


• Excellent communication skills,
  both verbal and written.
  
  
  
  

Qualification

·        
Should be a graduate engineer with any Electronic
discipline preferably with MBA