Territory Sales Manager

Band 5A
 

• Deliver on budgeted sales objectives on a continuous basis through effective market liaising, DSM management, syndicate/ bond management, inventory management, etc., in adherence to the company’s compliance standards.
• Set direction for a process compliant and consumer centric team culture (DSMs) by managing performance, communicating brand objectives and providing training on various company processes.
• Ensure availability and visibility of products as per the prescribed format, by conducting regular shop audits and ensuring timely disbursement of  trade schemes (post necessary approvals)

• Implement and facilitate execution of initiatives on product positioning, visibility, market penetration, new market development and channel segmentation in order to augment business and exceed profit margins.

• Monitor and analyze consumer behavior and relevant reports (market coverage plan, monthly plan achievement, outlet wise reports etc.) to proactively identify opportunities and risks, re-prioritize resources to maximize sales opportunities.

• Develop deep market intelligence by engaging with different stakeholders in the industry and regarding any movement of competition in terms of launch, activation and promotions.

• Effectively use all levers of the brand / portfolio P&L, to optimize business performance (budget control, traded schemes, resources allocation optimization, cost optimization, pricing strategy, inventory monitoring etc.)

• Actively liaison, collaborate and communicate with Manufacturing, Marketing, Finance, HR, External Affairs and other functions to seamlessly drive business and forecast any impending issues.

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