Trade Marketing Executive - Tamil Nadu

This is a
full -time on -site role for a Trade Marketing Executive - Tamil Nadu. The Trade Marketing Executive will be
responsible for Execute trade marketing strategies to boost brand visibility,
drive sales, and enhance retailer engagement. This role involves understanding
regional market trends, implementing trade programs, and working with sales and
marketing teams to support business growth. market planning, utilizing
analytical skills, Sales Promotions, and implementing sales & marketing
initiatives on a regional level.

Key
Result Areas

• Trade Marketing Strategy
  Execution –
  Implement and drive regional trade marketing plans effectively to support
  business growth.
  
• Sales Growth Contribution – Enhance product
  visibility and drive promotions to achieve targeted sales growth.
  
• Retailer &
  Distributor Engagement – Strengthen relationships with trade
  partners to improve brand presence and trade participation.
  
• Merchandising & POSM
  Deployment –
  Ensure proper placement and utilization of POS materials to maximize
  impact.
  
• Market Analysis &
  Competitive Insights – Monitor market trends,competitor
  activities, and consumer preferences to refine strategies.
  
• Budget Utilization & ROI – Optimize trade marketing
  spend and assess the return on investment for promotional activities.
  
• Cross -functional
  Collaboration –
  Work closely with sales, marketing, and distribution teams to align trade
  initiatives with business goals.
  
• Compliance & Process
  Adherence –
  Ensure all trade marketing activities adhere to company policies and
  regulatory guidelines.
  

Requirements

• 3 -5 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry.
  
• Strong understanding of regional trade dynamics, retailer behavior, and channel marketing strategies.
  
• Excellent analytical skills with proficiency in data interpretation and reporting.
  
• Strong communication, negotiation, and relationship management skills.
  
• Ability to work in a fast -paced environment and manage multiple projects simultaneously.
  
• Proficiency in Microsoft Office (Excel, PowerPoint, Word)
  
• Willingness to travel frequently within the assigned region.
  
• Experience of working closely with Sales & Marketing Team
  

Benefits

• Medial Insurance 
  
• Sales Incentives
  
• Increments 
  
• Paid leaves
  
• Leave Encashment
  
• Public holidays 
  
• Gratuity