| 1. Marketing at the Point of Sales: |
| Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs. |
| Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials. |
| 2. Training & Enablement: |
| Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies. |
| Provide the dealership sales team with promo-specific tools and materials for seamless execution. |
| 3. Budget Management: |
| Manage Advertising & Promotion (A&P) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns. |
| Track and report on budget utilization to ensure alignment with financial goals. |
| 4. Event Planning & Execution: |
| Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs. |
| Collaborate with external vendors and internal teams for smooth execution of marketing events. |
| 5. Customized Offerings: |
| Develop and implement tailored marketing solutions and offers that cater to the dealership’s unique customer and regional demographics. |
| 6. Growth Initiatives: |
| Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches. |
| Regularly monitor market trends and customer feedback to refine strategies. |
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Automobile
Bachelor’s degree in Marketing, Business Administration, or a related field.
| Strong interpersonal and communication skills to collaborate with internal and external stakeholders. |
| Analytical mindset with the ability to interpret data and derive actionable insights. |
| Creative problem-solving skills to develop innovative marketing campaigns. |
| High adaptability to work in a dynamic and fast-paced environment. |
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