Job Overview:
Join the marketing technology team at WebEngage in our Mumbai office as a WordPress Developer with a strong focus on UI/UX principles. This role is a perfect blend of technical expertise and creative problem-solving. You will be responsible for building, optimizing, and maintaining our core marketing websites, landing pages, and digital assets, ensuring they are visually compelling, user-friendly, high-performing, and aligned with our brand and growth objectives.
Key Responsibilities:
Hands-on Development: Design, develop, and maintain responsive, high-traffic WordPress websites, custom themes, and plugins from scratch without relying solely on off-the-shelf templates.
UI/UX Implementation: Translate wireframes, mockups, and UI/UX design specifications (from tools like Figma/Sketch) into pixel-perfect, fully functional WordPress websites and interfaces.
Performance Optimization: Ensure optimal website speed, scalability, accessibility (WCAG standards), and SEO compliance across all devices and browsers.
Technical Maintenance: Manage website security, perform updates, troubleshoot and resolve technical issues, and ensure seamless integration with various third-party marketing and analytics tools (e.g., Google Analytics, CRM, A/B testing platforms).
Collaboration: Work closely with the Design, Content, and Marketing teams to create engaging, conversion-focused digital experiences, ensuring technical feasibility and adherence to design principles.
Code Quality: Write clean, well-documented, efficient PHP, HTML, CSS (SASS/LESS), and JavaScript/jQuery code, and utilize version control systems like Git.
Required Skills and Qualifications:
Experience: 3+ years of professional experience as a WordPress Developer, with a demonstrated portfolio of custom-built websites.
Core Technical Skills:
Expert proficiency in WordPress, including custom theme and plugin development.
Strong knowledge of PHP, MySQL, HTML5, CSS3/Sass, and JavaScript/jQuery.
Experience with advanced WordPress features like Custom Post Types and ACF (Advanced Custom Fields).
UI/UX Acumen:
Solid understanding of UI/UX principles, user-centered design, and conversion rate optimization (CRO).
Proven ability to implement responsive and mobile-first design layouts.
A keen eye for aesthetics and design details.
Workflow: Familiarity with cross-browser compatibility issues, web performance best practices, and version control (Git).
Soft Skills: Excellent verbal and written communication skills and the ability to articulate technical concepts to non-technical stakeholders.
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