Vice President Marketing

Job Title: Vice President of Marketing

Company: YUVAKAA Brand, a division of TCW Group

Location: Mumbai, Andheri West

Industry: Fashion Apparel & Lifestyle

Mandatory Requirements:

• Location: The position is based in Mumbai, Andheri West. Candidates must be willing to relocate to or currently reside in Mumbai.
• Application Deadline: Interested candidates must submit their applications to [email protected] before 20th June.

About YUVAKAA: YUVAKAA is an innovative fashion and lifestyle brand with Indian origins, specializing in Western wear. We are ready to redefine the fashion landscape with our unique designs and exceptional customer experiences. As we expand our reach both online and offline, we are looking for a visionary Vice President of Marketing to lead our brand to unprecedented heights.

Position Summary: We are seeking a dynamic and results-driven Vice President of Marketing with at least 15 years of marketing experience. The ideal candidate will have a proven track record of building and scaling prestigious brands, including successful fashion brand launches. Experience with leading global marketing agencies such as Ogilvy, Edelman, WPP, Publicis, BBDO, Saatchi & Saatchi, or Leo Burnett, will be highly valued. This role is critical to YUVAKAA's success, requiring a strategic leader who can deliver outstanding business outcomes, enhance our brand visibility, and inspire our marketing team.

Key Responsibilities:

• Strategic Leadership: Develop and implement a comprehensive marketing strategy aligned with YUVAKAA's vision and ambitious business goals.
• Brand Development: Elevate and maintain the YUVAKAA brand, ensuring consistent and impactful messaging across all platforms.
• Market Insight and Innovation: Use market research and trend analysis to identify opportunities and drive forward-thinking marketing strategies.
• Digital Marketing Mastery: Lead cutting-edge digital marketing initiatives across Meta (Instagram, Facebook), Google, YouTube, and other social media and influencer channels to maximize visibility and engagement.
• Revenue Growth: Drive substantial sales growth through innovative marketing campaigns and strategic partnerships.
• Product Launch Excellence: Plan and execute successful product launches to capture market attention and drive demand.
• Resource Optimization: Efficiently manage the marketing budget to maximize ROI and ensure the optimal use of resources.
• Team Leadership: Inspire, mentor, and lead a high-performing marketing team, fostering a culture of creativity and excellence.
• Strategic Partnerships: Build and manage strategic partnerships and influencer collaborations to expand brand reach and drive business growth.
• Customer Engagement: Develop and implement strategies to enhance customer engagement, satisfaction, and loyalty.
• Performance Metrics: Define, monitor, and analyze key performance indicators (KPIs) to measure marketing effectiveness and adjust strategies accordingly.

Key Performance Indicators (KPIs):

• Brand Awareness: Achieve significant increases in brand recognition and market share.
• Customer Acquisition and Retention: Meet and exceed targets for customer growth and loyalty.
• Revenue Targets: Consistently achieve or surpass revenue growth objectives.
• Digital Engagement: Drive substantial improvements in online engagement and conversion rates across all digital platforms.
• Marketing ROI: Ensure high returns on marketing investments through effective strategy execution.
• Customer Satisfaction: Maintain exceptional levels of customer satisfaction and brand loyalty.

Skills and Qualifications:

• Experience: Minimum of 15+ years in marketing, with demonstrated success in building and scaling leading brands. Proven track record of successful fashion brand launches.
• Agency Experience: Experience working with or at top global marketing agencies such as Ogilvy, Edelman, WPP, Publicis, BBDO, Saatchi & Saatchi, or Leo Burnett.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced degree is highly desirable.
• Leadership Excellence: Exceptional leadership and team management capabilities.
• Strategic Vision: Strong strategic thinking and the ability to execute complex marketing plans effectively.
• Digital Proficiency: Deep understanding of digital marketing strategies and tools, including Meta (Instagram, Facebook), Google, YouTube, and other social media platforms.
• Analytical Acumen: Robust analytical skills with a data-driven approach to decision-making.
• Communication Mastery: Excellent communication and interpersonal skills.
• Creative Innovation: High level of creativity and a passion for innovation.

Why Join YUVAKAA? This is an unparalleled opportunity to play a pivotal role in shaping the future of a leading fashion brand. As our Vice President of Marketing, you will drive YUVAKAA's success story, leveraging the power of digital and traditional marketing channels to make a global impact. Join us and be part of an exciting journey to redefine fashion and lifestyle in India.

Apply now to join us on this transformative journey and make a significant impact in the fashion industry!