Vice President of Marketing IT Services, US Market & AI Solutions

Company : Base8

Job Type : Full Time

Hyderabad, India

Job Description - Vice President of Marketing IT Services, US Market & AI Solutions

Position: Vice President (VP) of Marketing IT Services & AI Solutions
Location: Hyderabad (Hybrid)- Preferred candidates from Hyderabad or south region
Shift: Night (PST)

Job Summary
Results-driven Vice President of Marketing with extensive experience leading global marketing strategies for IT services and AI-powered technology companies serving international clients across North America, US & Canada region. Proven expertise in driving brand growth, demand generation, digital transformation, AI-powered marketing, account-based marketing (ABM), and revenue acceleration. Skilled at building high-performing teams, aligning marketing with sales, and delivering measurable business outcomes.

Key Responsibilities

Developed and executed global marketing strategies to drive business growth for IT services, software development, cloud, cybersecurity, and AI solutions.

Led end-to-end demand generation campaigns targeting enterprise and mid-market international clients.

Built and managed AI-driven marketing initiatives using predictive analytics, marketing automation, customer segmentation, and personalized campaigns.

Collaborated with sales leadership to generate qualified leads, improve conversion rates, and support global revenue targets.

Established Account-Based Marketing (ABM) programs focused on key enterprise accounts.

Directed digital marketing across SEO, SEM, PPC, social media, content marketing, webinars, email marketing, and partner marketing.

Managed product marketing for AI solutions, SaaS platforms, and technology services, including go-to-market (GTM) strategy and product launches.

Oversaw branding, corporate communications, public relations, analyst relations, and thought leadership initiatives.

Utilized CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, and Zoho CRM to optimize customer acquisition and lifecycle marketing.

Leveraged AI tools including ChatGPT, Microsoft Copilot, Gemini, and AI analytics platforms to improve content creation, campaign optimization, customer engagement, and marketing efficiency.

Analyzed marketing KPIs, campaign ROI, customer acquisition costs (CAC), customer lifetime value (CLV), and pipeline performance to optimize investments.

Built strategic partnerships with technology vendors, channel partners, and industry associations to expand market reach.

Managed multi-million-dollar marketing budgets while improving ROI and operational efficiency.

Led, mentored, and developed cross-functional global marketing teams.

Key Achievements

Increased qualified lead generation by over 60% through AI-powered digital marketing and automation strategies.

Improved marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion by 35% using data-driven lead nurturing.

Expanded international market presence across North America, Europe, and APAC through targeted GTM initiatives.

Reduced customer acquisition costs by 25% while increasing marketing ROI through AI-driven campaign optimization.

Successfully launched multiple AI-enabled IT solutions, resulting in significant pipeline growth and enterprise customer acquisition.

Increased website traffic and organic search visibility through SEO, content marketing, and thought leadership programs.

Implemented marketing automation that improved campaign execution speed and customer engagement.

Education

Masters degree in marketing, Business Administration, Information Technology, Computer Science, or related field.

Master's degree (MBA with specialization in Marketing, International Business, or Strategy) preferred.

Professional certifications in Digital Marketing, AI, Cloud Technologies, or Product Marketing are an added advantage.

Experience

15+ years of progressive experience in B2B marketing, with at least 58 years in a senior leadership or executive marketing role.

Proven experience in marketing IT services, software development, SaaS, cloud, cybersecurity, digital transformation, or AI solutions.

Demonstrated success in developing and executing global marketing strategies for international markets, including North America, Europe, APAC, and the Middle East.

Strong track record of driving demand generation, pipeline growth, revenue acceleration, and brand expansion.

Experience working closely with executive leadership, sales, product management, customer success, and technology teams.

Hands-on experience leading global marketing teams and managing multi-million-dollar marketing budgets.

Technical & Professional Skills

Expertise in B2B marketing, demand generation, account-based marketing (ABM), digital marketing, and go-to-market (GTM) strategy.

Strong understanding of AI technologies, generative AI, machine learning applications in marketing, predictive analytics, and marketing automation.

Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Zoho CRM.

Proficiency with analytics and reporting tools such as Google Analytics 4 (GA4), Power BI, Tableau, and marketing dashboards.

Knowledge of SEO, SEM, PPC, social media marketing, email marketing, content strategy, and performance marketing.

Experience using AI tools such as ChatGPT, Microsoft Copilot, Gemini, and other AI-powered marketing platforms.

Leadership Competencies

Strategic thinking with a strong commercial and customer-focused mindset.

Proven ability to lead, mentor, and develop high-performing marketing teams.

Excellent communication, presentation, negotiation, and stakeholder management skills.

Strong analytical and data-driven decision-making capabilities.

Experience managing cross-functional and geographically distributed teams.

Ability to build partnerships with clients, technology vendors, industry analysts, and channel partners.

Strong project management, budgeting, and organizational skills.

Preferred Certifications

Google Digital Marketing & E-commerce Certificate

Google Analytics Certification (GA4)

HubSpot Marketing Software Certification

Salesforce Marketing Cloud Certification

Microsoft Certified: Azure AI Fundamentals

AWS Certified Cloud Practitioner

PMI Project Management Professional (PMP) (preferred)

AI or Generative AI certifications from recognized institutions (preferred)

Additional Requirements

Experience working with enterprise and global clients in the IT industry.

Willingness to travel internationally for customer meetings, industry conferences, and business development activities.

Strong understanding of international business practices, cultural diversity, and global marketing trends.

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Vice President of Marketing IT Services, US Market & AI Solutions

Job Description - Vice President of Marketing IT Services, US Market & AI Solutions

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