Video & Content Marketing Specialist (B2B SaaS)

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations.

At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role

We are looking for a Video & Content Marketing Specialist who is passionate about storytelling through multimedia. The ideal candidate will have proven experience in creating engaging product explainer videos, walkthrough tutorials, LinkedIn-native content, and podcasts. You will play a pivotal role in building and managing our YouTube content library and driving awareness across platforms with high-quality, trend-driven video content.

This is a hands-on creative role, ideal for someone who thrives in a fast-paced SaaS environment and understands how to tailor content for different stages of the B2B buyer journey.

Key Responsibilities

Video Creation & Production

• Develop product explainer videos, feature walkthroughs, and demo tutorials for marketing and customer education.
• Create short-form video content optimized for LinkedIn and other social platforms.
• Produce and edit podcasts including audio cleanup, basic mixing, and video podcast formats.

YouTube & Content Management

• Build and manage our YouTube content library with SEO-optimized titles, descriptions, tags, and thumbnails.
• Monitor YouTube analytics to optimize performance and engagement.

Editing & Design

• Perform basic video editing (trimming, transitions, subtitles, animations) and ensure professional-quality output.
• Create supporting graphics, thumbnails, and visuals for video and podcast promotion.

Strategy & Trends

• Stay updated with latest video marketing trends, YouTube algorithms, and B2B SaaS content best practices.
• Collaborate with the marketing team to align content with campaign goals and buyer journeys.
• Repurpose long-form videos into snippets, shorts, and highlight reels for multiple platforms.

• 4+ years of experience in video production, editing, and content marketing, preferably within a B2B SaaS environment.
• Proficiency with tools like Adobe Premiere Pro, Final Cut, After Effects, or similar editing software.
• Familiarity with podcast recording and editing tools (Audacity, Descript, Riverside, etc.).
• Strong understanding of YouTube SEO, LinkedIn video best practices, and social content optimization.
• Basic graphic design skills (Canva, Photoshop, Illustrator) for supporting creatives.
• Excellent communication skills and ability to translate complex SaaS features into engaging stories.
• Self-starter with a portfolio showcasing explainer videos, tutorials, and LinkedIn/YouTube content.