The Short Version
Who we’re looking for: We’re looking for a Video Editor who cares deeply about storytelling, not just cutting clips. Someone who can turn raw footage into content that people actually want to watch, share, and engage with - across platforms like Instagram, YouTube, and beyond.
If you’re someone who instinctively notices pacing, hooks, transitions, and what makes content “scroll -stopping,” you’ll likely do well here.
What the role is about: You’ll work closely with the marketing and creative teams to bring ideas to life through video. This includes editing content across formats - performance ads, social media, YouTube, and website assets — while constantly experimenting with styles, trends, and storytelling approaches.
Why you should apply:
- You’ll work on content that reaches and impacts thousands of learners
- You’ll have high ownership early on - not just execution, but ideas
- You’ll get to experiment, test, and learn fast in a performance -driven environment
- You’ll build a portfolio that actually demonstrates impact, not just aesthetics
About us: Kraftshala is India’s largest higher -education institution in terms of marketing placements, with a 94% placement rate, and we are gunning to become the world’s largest career launchpad, across domains.
We’re backed by a number of eminent investors including ex -unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.
Detailed Version
As a Video Editor, you will play a key role in shaping how Kraftshala shows up visually across platforms. This role goes beyond editing - it’s about understanding audience psychology, platform dynamics, and storytelling to create content that drives engagement and business outcomes.
Responsibilities & Metrics:
- Edit high -quality video content across formats (ads, social, YouTube, website). Metrics to measure: Volume of content shipped per week, adherence to timelines, internal quality ratings
- Enhance storytelling through pacing, transitions, sound design, and visual elements. Metrics to measure: Engagement rates (watch time, retention, CTR), qualitative feedback from team
- Collaborate with marketing and creative teams to execute campaign ideas. Metrics to measure: Turnaround time, number of iterations required, campaign performance
- Adapt content for platform -specific formats and best practices. Metrics to measure: Platform -wise performance benchmarks (Reels vs YouTube vs ads)
- Stay updated with trends and incorporate them into content experiments. Metrics to measure: Number of trend -based experiments, success rate of new formats
- Manage multiple projects simultaneously without compromising quality. Metrics to measure: On -time delivery rate, error rates, revision cycles
- Contribute to ideation and brainstorming for new content formats. Metrics to measure: Number of ideas contributed, ideas taken to execution
Monthly Outcomes
Month 1:
- Understand Kraftshala’s brand, audience, and content style
- Start editing simpler assets with guidance
- Deliver consistently on timelines with acceptable quality
Month 2:
- Independently handle end -to -end editing for multiple assets
- Show improvement in storytelling and platform adaptation
- Start contributing to ideation discussions
Month 3+:
- Own editing for key campaigns or content buckets
- Contribute proactively to improving content performance
- Reduce dependency on feedback cycles and increase first -cut quality
Top Grading
- Ownership & Accountability: An A -Player takes full responsibility for output quality and timelines without follow -ups, whereas a B -Player waits for instructions and reminders.
- Creative Thinking: An A -Player actively brings new ideas, formats, and improvements, whereas a B -Player sticks to execution without adding value.
- Attention to Detail: An A -Player obsesses over small details like pacing, audio balance, and transitions, whereas a B -Player overlooks inconsistencies.
- Learning Agility: An A -Player actively tracks trends and upgrades their editing style, whereas a B -Player relies on outdated approaches.
- Problem Solving: An A -Player finds creative solutions when footage or briefs are imperfect, whereas a B -Player gets blocked easily.
Must Haves
- 1–3 years of experience in video editing (We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care for)
- Strong proficiency in Premiere Pro, After Effects, Photoshop, and AI editing tools
- Good understanding of color grading, sound design, and visual storytelling
- Familiarity with social media platforms and content formats
- Strong aesthetic sense and attention to detail
- Ability to work independently and manage multiple projects
- Someone who genuinely enjoys creating content and stays updated with trends
Selection Process:
As a small team, it’s imperative that we get to know each other before taking the leap. Each conversation with us will last about 30 -60 minutes. The process will occur over a mix of online and in -person calls.
- Setting Expectations: This will be a call with our HR team to understand your profile briefly and share the details of the selection process.
- Video Assignment: This is a specific assessment designed to evaluate your fit for this role
- Assignment Review Conversation: This will be a detailed assignment review conversation to go over your submission for the video exercise.
- Skill Assessment Interview: This will be a conversation with our Head of Marketing wherein you can expect to be evaluated on the skills needed for the job (mentioned above).
- Culture fit conversation: A conversation with our Marketing Head to ensure that there is a fit with the Kraftshala Kode.
- Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.
Location:
Delhi
Know more about Kraftshala’s philosophy, culture and investors here. 
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