VP Propositions

Vice – President : Customer Propositions

We are seeking a strategic and commercially driven leader to design and deliver market-leading customer propositions that enhance customer value, deepen engagement, and drive growth across key banking segments.

Key Responsibilities

• Develop differentiated, insight-led customer propositions informed by market trends, competitive positioning, and customer needs.


• Define and execute proposition strategy that increases customer value across the lifecycle — from Basic to Premier to Private Banking.


• Design and optimize end-to-end customer journeys to deliver friction-free, best-in-class experiences.


• Leverage data, analytics, and AI to drive customer acquisition, engagement, and portfolio quality.


• Translate strategic priorities into clear execution plans with measurable business outcomes.


• Partner across product, digital, marketing, analytics, and frontline teams to deliver commercial impact.


• Deliver high-impact executive presentations that translate strategy into action.


• Drive innovation and identify new opportunities to strengthen competitive differentiation.

What We’re Looking For

• Proven experience in customer strategy, propositions, or segment management within banking, wealth, or financial services.


• Strong understanding of customer segmentation and lifecycle value creation.


• Highly data-driven with strong analytical and commercial judgement.


• Demonstrated ability to operate across multiple customer segments and value pools.


• Strategic thinker with strong execution discipline.


• Excellent stakeholder management and executive communication skills.

Education Qualifications / Certifications and Requirements :

Internal Qualifications/Requirements

·         Post Graduate in any stream

·         Graduate in any stream

          Should have completed 12 months in the current role

Pro-tip : Familiarity with AI-enabled tools is an advantage

You’ll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited, India