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VP-Digital Marketing,Mashreq NEO.Marketing and Cust Exp-Cust Insight and Exp

Job Description - VP-Digital Marketing,Mashreq NEO.Marketing and Cust Exp-Cust Insight and Exp

Description
  1. Drive end-to-end digital marketing strategy and execution to support acquisition for Mashreq NEO in the UAE. 

  2. Lead NTB (New-to-Bank) campaigns, ensuring strong customer adoption and engagement. 

  3. Oversee in-house digital marketing team performance (India-based), ensuring strong strategic direction, execution excellence, and measurable outcomes across campaigns. 

  4. Ensure all communications meet regulatory, brand, and product alignment requirements across channels.



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