Web & SEO Copywriter

• Write and optimize website copy for SEO performance and user experience 

• Conduct keyword research and integrate target terms naturally into content 

• Develop content briefs aligned to SEO strategy and search intent 

• Write meta descriptions, page titles, headers, and other on-page SEO elements 

• Collaborate with SEO specialists and content strategists on content optimization 

• Audit and refresh existing web content to improve search rankings 

• Ensure web copy adheres to brand guidelines and regulatory requirements 

• Monitor content performance and make data-driven optimization recommendations 

Requirements: 

• 3-5+ years copywriting experience with strong focus on web and SEO content 

• Solid understanding of SEO principles, keyword research, and search intent 

• Proven ability to write for both users and search engines without compromising quality 

• Experience with CMS platforms and basic HTML 

• Advanced analytical mindset with ability to use tools like Google Analytics, Search Console, SEMrush 

• Experience conducting keyword research and developing content briefs 

• Knowledge of on-page SEO elements (meta descriptions, title tags, headers, etc.) 

• Knowledge of financial services terminology and products beneficial 

• Understanding of content accessibility and UX writing principles 

• Familiarity with compliance requirements for financial services web content