Content Strategy & Planning

• Develop monthly YouTube
  content calendar aligned with business goals.
  
• Create content for:
  
• Solar
  education
  
• Product launches
  
• Customer success stories
  
• Dealer
  interviews
  
• Installation
  videos
  
• Factory
  tours
  
• Solar business opportunities
  
• Tech
  comparisons
  
• Industry trends
  
• Shorts/Reels
  
• Research trending solar and
  energy topics on YouTube.
  

Video Creation

• Shoot high -quality videos
  for YouTube and social media.
  
• Present videos confidently
  in Hindi and basic English.
  
• Explain technical solar
  concepts in simple language.
  
• Create engaging hooks and
  storytelling formats.
  

Editing &
Publishing

• Edit videos with
  thumbnails, captions, transitions, and music.
  
• Upload videos with
  SEO -friendly titles, tags, and descriptions.
  
• Optimize content for views,
  watch time, and subscriber growth.
  

Brand Awareness
Activities

• Build Loom Solar’s brand
  identity through consistent content.
  
• Increase subscriber base
  and audience engagement.
  
• Create viral and
  informative short -form content.
  
• Collaborate with
  influencers, dealers, electricians, and installers.
  

Lead Generation
Support

• Add CTA for dealer
  inquiries, rooftop solar leads, and franchise opportunities.
  
• Coordinate with CRM and
  sales teams for lead tracking.
  

Performance Monitoring

• Track YouTube analytics:
  
• Views
  
• Watch time
  
• Subscribers
  
• Engagement
  rate
  
• Leads
  generated
  
• Share weekly and monthly
  performance reports.
  

Key
KPIs

• Monthly subscriber growth
  
• Total video views
  
• Watch time hours
  
• Engagement rate
  
• Leads generated from
  YouTube
  
• Viral video count
  
• Shorts performance
  
• Dealer inquiries generated
  
• Customer acquisition
  contribution
  

Required
Skills

• Strong camera presence and
  communication skills
  
• Video shooting and editing
  skills
  
• Knowledge of YouTube SEO
  
• Understanding of solar
  products and industry
  
• Creativity and storytelling
  ability
  
• Knowledge of:
  
• Adobe Premiere Pro
  
• Final Cut Pro
  
• Canva
  
• CapCut
  
• YouTube
  Studio
  
• Social media marketing
  knowledge
  

Preferred
Candidate Profile

• 2–5 years experience in
  YouTube content creation
  
• Experience in tech, solar,
  electrical, or consumer durable industry preferred
  
• Hindi -speaking presenter
  preferred
  
• Portfolio of YouTube
  channel or viral videos required
  

Educational
Qualification

• Graduate in Marketing, Mass
  Communication, Journalism, Media, or related field
  
• Relevant certifications in
  video editing or digital marketing preferred
  

Requirements

Required Skills

• Strong
  camera presence and communication skills
  
• Video shooting and editing
  skills
  
• Knowledge of YouTube SEO
  
• Understanding of solar
  products and industry
  
• Creativity and storytelling
  ability
  
• Knowledge of:
  
• Adobe Premiere Pro
  
• Final Cut Pro
  
• Canva
  
• CapCut
  
• YouTube
  Studio
  
• Social media marketing
  knowledge
  

Benefits

1.     Freedom
: We allow you freedom to “follow your passion”

2.     Opportunity
to work with India’s fastest growing SMB Company

3.     Regular
Training of Professional Skills such as Leadership, Problem Solving and Product
offerings.

4.     Multifold
chances increase to build the career in Solar Energy Sector

5.     Exponential
Growth in Salary and other remuneration

6.     Great
learning curve and hand on experience with leadership team about solar in
future