Youtube Manager

About Us

The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The New Indian Express Group publishes Newspapers and Periodicals in the States of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala, Orissa and the Union Territories of Puducherry, Andaman and Nicobar Islands, Yanam and Lakshadweep. It publishes its newspapers and periodicals from 33 Centres. It also has Marketing Offices in Kolkata, Mumbai and New Delhi.

The Company's publications include English Dailies viz. The New Indian Express and The Morning Standard and Sunday editions The Sunday Express and The Sunday Standard and weekly edition Indulge. The Morning Standard and The Sunday Standard are published in New Delhi. The company also brings out Tamil daily Dinamani and Samakalika Malayalam Varika, a weekly magazine in Malayalam.

The group sites are , , , , , , .

The Company is professionally managed, with well-qualified and experienced people in charge of different Departments. The Company's publications are popular and command a large readership.

Job Summary

The New Indian Express is seeking an experienced and innovative YouTube Manager to lead and manage our YouTube strategy across all our digital properties. The successful candidate will be responsible for understanding our brand, creating effective promotion strategies, and ensuring the growth and engagement of our YouTube channels. This role requires a deep understanding of YouTube’s algorithms, trends, and best practices, as well as the ability to analyze performance metrics to optimize content and strategy.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and implement a comprehensive YouTube strategy aligned with the overall goals of "The New Indian Express".
• Create and manage content calendars to ensure consistent and timely uploads.
• Identify and leverage emerging trends and opportunities in the YouTube ecosystem to enhance channel growth and engagement.

Content Creation and Optimization:

• Collaborate with content creators, videographers, and editors to produce high-quality, engaging, and relevant video content.
• Optimize video titles, descriptions, tags, and thumbnails for maximum visibility and engagement.
• Implement SEO best practices to improve the discoverability of our videos.

Promotion and Marketing:

• Develop and execute promotional campaigns to boost video views and channel subscriptions.
• Utilize YouTube Ads and other digital marketing tools to reach target audiences effectively.
• Partner with influencers and other YouTube channels to cross-promote content.

Analytics and Reporting:

• Monitor and analyze channel performance using YouTube Analytics and other reporting tools.
• Provide regular reports on key performance indicators (KPIs) such as views, watch time, subscriber growth, and audience demographics.
• Use data-driven insights to refine content and promotional strategies.

Community Management:

• Engage with the YouTube community by responding to comments and fostering a positive and interactive environment.
• Manage and moderate live streams, ensuring high-quality user interaction and engagement.

Collaboration and Coordination:

• Work closely with editorial, social media, and marketing teams to align YouTube strategies with broader company objectives.
• Coordinate with technical teams to ensure optimal video quality and platform performance.

Qualifications:

Experience:

• Minimum of 8 - 15 years of experience managing YouTube channels, preferably for a news or media organization.
• Proven track record of growing YouTube channels and increasing audience engagement.

Skills:

• Strong understanding of YouTube algorithms, SEO, and digital marketing strategies.
• Proficiency with YouTube Analytics, Google Analytics, and other relevant tools.
• Excellent video production and editing skills.
• Strong project management and organizational skills.
• Creative thinking and problem-solving abilities.

Education:

• Bachelor's degree in Digital Media, Journalism, Marketing, Communications, Media Studies, or a related field is preferred.

Other Requirements:

• Passion for news and media.
• Ability to work under tight deadlines and manage multiple projects simultaneously.
• Excellent written and verbal communication skills.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a passionate and innovative team.
• Career growth and professional development opportunities.
• A dynamic and collaborative work environment.

How to Apply:

Interested candidates should submit their resume, a cover letter, and a portfolio or links to previous work demonstrating their skills.