Wavemaker Senior Director

Description

Position at Wavemaker

Overview of job  

Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Director - Ecommerce to join us.  

Reporting of the role  

This role reports to the Head - Ecommerce   

3 best things about the job:1. A fun environment that combines the best of being entrepreneurial and being part of an award-winning & young global media agency network - the largest marketing services group in the world.
2. Working on a fast-growing industry first E-commerce practice with access to multiple strategic partnerships, proprietary industry first tools and opportunity to grow in the e-commerce ecosystem.
3. A P&L management role where you will constantly be inspired, challenged and learn something new every day.   

In this role, your goals will be:   

In 3 months:  

• Get an understanding of the client’s e-commerce business & understand stakeholder engagement.
• Started to build relationships with the key decision makers and strategic partners.
• Take a handover on complete client business – internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings.
• Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level.
• Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns – also track competition activity & cascade to relevant stakeholders.
• Have a broad POV on e-commerce business in India across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce.
• Develop & share reporting formats and SLAs – streamline data requirements (internal & external).
• Identify all relevant internal support teams and drive effective engagement. 

In six months, you would have:  

• Work with e-commerce platform partners on campaign planning, deployment & track deliverables.
• Work with the e-commerce team lead on all media commerce strategy & planning discussions.
• Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team.
• Support on e-commerce focused workshops & trainings as required for internal & client teams.
• 100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc. 

In 12 months, you would have:  

• Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client.
• Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics.
• Support in development of e-commerce media AOPs in collaboration with mainline + digital teams. 

Responsibilities of the role:  

• Manage integration of media commerce campaigns with overall mainline & off-platform digital campaign planning & execution.
• Execute & Track performance of all media commerce campaigns for the client, across search, display, DSP and off-platform performance marketing campaigns.
• Lead Evangelization of the use of e-commerce across all client media plans & drive early adoption with both internal & external teams.
• Managing a team of 2-3 practice & platform specialists based in Mumbai. 

What you will need:  

• A smart / sharp leader who: Has an entrepreneurial spirit and is self-motivated
• Understands the e-commerce ecosystem & business landscape (Marketplace, E-grocers, Hyperlocal platforms etc.)
• Strong understanding of the digital ad & media platforms like Google, FB, Amazon, etc. – knowledge on capability, metrics & business implication on client’s e-commerce business strategy
• Ability to leverage industry connects & sources to help achieve the e-commerce targets for the client.
• Has execution experience & understanding of e-commerce industry ad platforms like Amazon Search, DSP, etc. and strong knowledge of media opportunities that exist on other e-commerce platforms
• Isn’t wary of getting their hands dirty or stepping into the trenches
• Have a minimum experience of 4+ years in the e-commerce industry & with an overall experience of 6+yrs
• Experience of having worked with any of the large e-commerce/internet platforms or experience in an e-commerce profile having worked for a company within FMCG/ Consumer Durables/ Mobile/Electronic categories
• Experience of having managed performance marketing & brand media campaigns on leading e=commerce platforms will be a plus
• Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances
• Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like FMCG, Consumer Durables, Electronics etc.

About Wavemaker  

We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.  

We have one single attitude – Positive Provocation.  

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.  

We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.  

Our attitude of Positive Provocation is enabled by:  

• The deep knowledge we have of our client's business
• The confidence to challenge what’s gone before
• The Support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitterand LinkedIn    

For more information, go to www.wavemakerglobal.com  

 

About India  

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

 

At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.