Area Sales Manager

Purpose of role : - The Area Sales Manager will be responsible for primary and secondary target achievement of the assigned territory. - Handle General Trade & Modern Trade for Personal Care/Food & Snacks/Dairy/Beverages categories. - Adept at identifying and developing key clients for business excellence and accomplishment of targets. - Primary and secondary target achievement of the area - Monthly Sales planning and forecasting, taking into account the shelf life - Channel Management - Cost Management - Month wise business forecasting, benchmarking the previous year - Data & aligning with the Annual Operating Plan - Competition tracking & making proactive plans to counter the new entrants - Allocate manpower in different areas depending upon the individual capabilities - Mentor, motivate and guide team members ensuring sales - Business generation and achieving budgeted figures, and activity ratio on monthly basis - Training subordinates to develop requisite skills; conducting trainings on products, selling skills, lead prospecting and closing skills (ref:updazz.com)