Chief Sales and Marketing Officer

Roles and Responsibilities include:

Aligns the sales and marketing objectives with business strategy through active participation in strategic planning, sales strategy development, and forecasting, sales resource planning, and budgeting.

Accountable for effective sales & marketing department design, including job roles, sales channel design, and sales & marketing resource deployment.

Meets assigned targets for profitable sales volume, market share, and other key financial performance objectives.

Define and coordinate sales & marketing training programs that enable staff to achieve their potential and support Company sales & marketing objectives.

Establishes and governs the sales & marketing department performance management system in coordination with HR. This includes establishing guiding sales organizational principles for managing performance, establishing and prioritizing critical performance measures for all sales & marketing jobs

Provides leadership to the sales and marketing management team, while fostering a culture of accountability, professional development, high-performance, success, ethical behavior and business goal achievement. 

Accountable for the sales & marketing support budget. Proactively assesses existing support investments, including those in technology, training, and administrative support. Ensures support investments yield productivity benefits consistent with established objectives. Provides managerial leadership to sales & marketing operations in meeting this responsibility. 

Leads sales and marketing change initiatives by continuously assessing the need for organizational change, championing change initiatives, and removing obstacles impeding constructive organizational change. 

Establishes and maintains productive peer-to-peer relationships with customers and prospects.

Develop and implement a cohesive marketing plan and strategy to increase brand awareness, market share and success ratio.

Identifying where improvement can be made and developing sales & marketing campaigns and strategy to achieve organization goals. 

Monitoring the market and competitor products and activities.

Preparation of regular reports with metrics to monitor the progress of sales & marketing department and presentation of same before management.