Digital Sales Analyst

Market and Region

Custodian for all customer data tracking (Adobe Analytics) and creating actionable strategy in coordination with Business Insights & Analytics

team.

Competition tracking and benchmarking communication fares offers OTA Meta search engines and compare opportunities.

Liaise with Head Office & Business Insights & Analytics team to explore short and long term promotions for fares/cabins/destinations.

Liaise and support customer data queries for Marketing campaigns and insights.

Track measure revenue/channel share and provide insights to team on further strategies to either maximize channel share or revenue.

Closely monitor region wise trends of traffic movement on agents and strategize on opportunities to capture market.

Decision making basis projections and ROI driven planning.

Payments tracking/chargebacks/refunds and reducing leakages to improve Success rate of transactions.

Exploring collaborating and promoting various payment methods and partnerships

Mobile app offer/fares planning creating exclusivity

Overall funnel analysis process/tech/conversion improvement.

Focus on generating and growing ancillary revenue

Gauge investment in payment service providers to improve overall UI/UX and ease of transactions

Proactively collect and interpret daily weekly and monthly data using all data tools available to provide consultancy and challenge to the digital sales team to ensure the channel is properly monitored with areas of improvement highlighted.

Analyze and identify performance trends historical patterns user behavior and opportunities in the direct channel to identify trends and highlight gaps to local and head office teams.

Working alongside channel specialists the regional leadership team and regional digital sales team conduct adhoc studies on potential new business

needs and newly identified market challenges.

Foster a culture of continuous improvement with a focus on providing solutions and delivering results.

Be an expert on the suite of data analysis tools

Conduct comprehensive regional level analytics and proactively identify synergies between direct sales channel data and broader Cathay pacific

performance data/metrics.

roi planning,adobe analytics,payment tracking,business insights,revenue,performance analysis,competitive analysis,mobile app planning,market challenges analysis,revenue analysis,continuous improvement,data tracking,data analysis tools,fares,funnel analysis,market analysis,payment service providers,data interpretation,data,ancillary revenue generation,analytics,digital,customer data