Manager - Sponsorship Sales

BookMyShow is the leading platform & promoter for Live events and IP’s in India. Over the years the company has been instrumental in promoting/co-promoting some of the biggest and the best IP’s across live music, theatre, family entertainment shows, festivals and more. The U2 Joshua Tree tour, Justin Bieber, Ed Sheeran, Bryan Adams, Aladdin, Mughal e Azam, Cirque du Soleil, Sunburn, Elrow, Grub Fest … would be some, to name a few.

To deliver the scale and quality of events above, driving revenues becomes key. One of the two principal revenue streams for all commercial events/IP’s is ‘Sponsorship’. Driving this revenue stream requires a skill set, temperament, networks, relationships and a passion for selling/closing a deal. A key to making a success of this job would be to have a passion for live entertainment, an appreciation of brands and their marketing needs, an understanding of the digital and media landscape and a fire in the belly to put it all together and make a deal.

We are seeking a highly motivated and results-driven Sponsorship Sales Manager to join our team. The ideal candidate will have a proven track record in sales, particularly in securing sponsorship deals for events/media. They will be responsible for identifying, prospecting, and
closing sponsorship opportunities that align with our events and provide value to our sponsors.

Your Profile

1. Prospect and research potential sponsors, including corporations, brands, and organizations, that align with the target audience and objectives of our events.
2. Develop and maintain strong relationships with key decision-makers and stakeholders at prospective sponsor companies.
3. Create compelling sponsorship packages and proposals tailored to the needs and objectives of potential sponsors.
4. Present sponsorship opportunities to prospects through meetings, presentations, and other communication channels.
5. Negotiate sponsorship agreements and contracts, ensuring terms are mutually beneficial and aligned with the interests of both parties.
6. Collaborate with internal teams to ensure seamless execution and fulfillment of sponsorship agreements, including delivering on promised benefits and activations.
7. Track and report on sales metrics, including pipeline status, revenue projections, and conversion rates.
8. Stay informed about industry trends, competitor activities, and emerging sponsorship opportunities to maintain a competitive edge in the market.
9. Represent the company at industry events, conferences, and networking functions to expand our network and identify new business opportunities.

Your Checklist

1. Bachelors degree in Business Administration, Marketing, Communications, or related field.
2. 8 - 15 years of experience in sponsorship sales, preferably in the events or entertainment industry.
3. Strong negotiation skills and ability to close deals effectively.
4. Excellent communication and presentation skills, with the ability to articulate value propositions clearly and persuasively.
5. Ability to work independently and as part of a collaborative team environment.
6. Highly organized with strong attention to detail and ability to manage multiple projects simultaneously.
7. Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce)
8. Willingness to travel as needed.