Manager- Digital Marketing Specialist

We are seeking a talented and dynamic Manager - Digital Marketing Specialist at Mumbai location for the WOLP team.

The incumbent is expected to help the leadership team on how to develop digital marketing strategies focused in the logistics and industrial real estate space. The role involves advertising through Digital platforms, branding, in a timely manner.

He / She is responsible for enhancing brand awareness by sharpening the online communications through different social Media platforms. The incumbent will be responsible in giving a new edge to our marketing strategies and develop ideas to further improve communication between the brand and consumer.

Educational Requirement : Graduation and Post-graduation from Tier institutes in India / abroad.

Work Experience Requirements: 2 to 5 years or relevant experience in Marketing/Media agencies, Retail, Real estate, Industrial Warehousing and Logistics sector.

Essential Accountabilities:

1. Plan and execute digital marketing campaigns.

• Develop and implement comprehensive digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising.

2. Manage social media presence.

• Create and maintain the organizations social media profiles, curate content, and engage with followers to enhance brand visibility and engagement.

3. Analyze campaign performance

• Measure and analyze the performance of digital marketing efforts, track ROI and KPIs, and adjust strategies based on insights to optimize campaign effectiveness.

4. Identify trends and insights

• Stay updated on emerging trends in digital marketing, identify consumer insights, and leverage data to optimize marketing spend and performance.

5. Generate growth strategies

• Develop innovative growth strategies, conduct experiments, and run conversion tests to drive business objectives and increase market share.

6. Collaborate with internal teams

• Work closely with cross-functional teams to ensure consistent messaging, optimize user experience, and create effective landing pages

7. Optimize user funnels

• Utilize analytical skills to evaluate the end-to-end customer experience and optimize user funnels for improved conversion rates.

8. Liaise with external agencies:

• Collaborate with external agencies and vendors to execute marketing campaigns effectively and evaluate new technologies for potential adoption.

9. Continuous Improvement:

• Maintain a proactive approach to identify opportunities for improvement in marketing strategies and processes, driving continuous enhancement and innovation.

10. Compliance and Confidentiality:

• Adhere to company policies, industry regulations, and confidentiality requirements in all marketing activities and communications

KPI

• Measure the effectiveness of marketing campaigns in generating revenue relative to the investment made.
• Track and analyze specific metrics such as website traffic, conversion rates, and engagement levels.
• Monitor and assess the level of engagement on social media platforms, including likes, shares, and comments
• Evaluation of the consistency and effectiveness of brand messaging across communication channels.
• Assessment of media monitoring accuracy, trend identification, and proactive response strategies
• Achievement of key marketing objectives and targets set for the period.
• Monitor metrics such as open rates, click-through rates, and conversion rates for email marketing campaigns