Growth & Marketing Intern

Growth & Marketing Intern - Kolkata

Responsibilities:

• Assist in developing and scheduling engaging social media content (e.g., posts, stories, videos)
• Analyze social media performance metrics and report key insights
• Brainstorm creative content ideas to promote Namma Yatri's mission and initiatives
• Stay up-to-date on the latest social media trends and platforms

Qualifications:

• Passion for social media and a keen understanding of current trends
• Excellent written and verbal communication skills
• Familiarity with graphic design principles a plus
• Creative and enthusiastic, with a knack for storytelling

About Namma Yatri

Namma Yatri is an ecosystem initiative by Juspay. Namma Yatri is India’s first open mobility ride hailing app built on open protocols and 100% open-sourced. It is a community-first ride hailing app to make city transportation efficient, affordable, safe and sustainable. Its USPs are:

● Open Product: Powered by open-source software (like Android, Linux, ChatGPT, Google Chromium etc). Built on open protocols (like Internet, UPI, Mobile 4G/5G etc). Data is open (like Covid19 data, RTI, City’s weather etc). Open source enables transparency, collaboration and innovation.

● Zero Commission: It is a “direct-to-driver” app. There are no middle-men. What the customer pays goes 100% to the driver and his family. In the long term, this is more efficient & sustainable as the riders will pay less and drivers will earn more.

● Community-owned: It is owned by the city, not a single company. The product is defined by the city’s “Community Collective” which takes into account the interests of consumers & drivers and the local regulations. It has broad representation like administrators, philanthropists, influencers, technologists et al.

● Fast, Easy & Safe Rides: Blazingly fast, super-easy app to book rides. Door-step pickups by trusted drivers. Happy drivers and happy customers.

Namma Yatri Traction so far

● 100% Open-sourced (customer app, driver app, backend platform, ops dashboard) ● Open-data - MVP launched here

● Bangalore: 1.2 Cr Trips. ~100K drivers onboarded. 20L+ registered users.

● Other cities: Kolkata, Mysuru, Cochin