Digital Marketing Intern

This role is for one of the Weekday's clients

Salary range: Rs 84000 - Rs 150000 (ie INR 0.84 - 1.5 LPA)

Min Experience: 0 years

Location: Chennai

JobType: full-time

We are seeking a motivated and detail-oriented Digital Marketing Intern to join our dynamic marketing team. This role is ideal for individuals looking to build a strong foundation in digital marketing while gaining hands-on experience across multiple online channels. As a Digital Marketing Intern, you will support the execution of marketing campaigns, assist in content creation, and contribute to performance analysis, helping drive brand awareness and customer engagement.

Key Responsibilities:

• Assist in planning and executing digital marketing campaigns across channels such as social media, email, search engines, and display advertising.
• Create, edit, and publish engaging content for social media platforms, blogs, and websites.
• Support Search Engine Optimization (SEO) activities, including keyword research, on-page optimization, and content improvements.
• Monitor and analyze campaign performance using tools like Google Analytics, social media insights, and other reporting platforms.
• Assist in managing social media accounts, including scheduling posts, responding to comments, and tracking engagement metrics.
• Conduct market and competitor research to identify trends and opportunities.
• Collaborate with cross-functional teams such as design, content, and product to ensure alignment in messaging and campaigns.
• Support email marketing efforts, including list management, campaign setup, and performance tracking.
• Help maintain and update website content as needed.

Required Skills & Qualifications:

• Basic understanding of digital marketing concepts and channels, including SEO, SEM, social media, and email marketing.
• Strong written and verbal communication skills.
• Familiarity with digital tools such as Google Analytics, Google Ads, or social media platforms is a plus.
• Ability to create engaging and creative content tailored to different audiences.
• Analytical mindset with the ability to interpret data and generate insights.
• Proficiency in MS Office (Word, Excel, PowerPoint) or Google Workspace.
• Strong organizational skills and attention to detail.
• Willingness to learn, adapt, and take initiative in a fast-paced environment.

Preferred Qualifications:

• Any coursework, certification, or internship experience in digital marketing or a related field.
• Basic knowledge of graphic design tools (e.g., Canva, Photoshop) is an advantage.
• Understanding of current digital marketing trends and best practices.