This role is essential for driving digital visibility and engagement through strategic search engine optimization (SEO) and social media marketing (SMM). The ideal candidate will play a key part in enhancing online presence, increasing organic traffic, and fostering meaningful audience interaction across digital platforms. By leveraging data -driven insights and industry best practices, the individual will contribute to the overall success of digital marketing initiatives and support business growth through effective content and campaign strategies.
Responsibilities:
Develop and implement SEO strategies to improve website ranking and organic search performance.
Optimize on -page and off -page SEO elements including keywords, meta tags, content structure, and backlink profiles.
Create and manage engaging social media content tailored to target audiences across relevant platforms.
Monitor and analyze social media metrics to evaluate campaign performance and adjust strategies accordingly.
Collaborate with content and design teams to ensure brand consistency and high -quality digital assets.
Stay updated on industry trends, algorithm changes, and emerging tools in SEO and SMM.
Requirements
Requirements:
Proven experience in SEO and social media marketing with a track record of measurable results.
Strong understanding of keyword research, content optimization, and technical SEO principles.
Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
Excellent written and verbal communication skills with a creative approach to content development.
Ability to interpret data and translate insights into actionable strategies.
Familiarity with ${platforms} and ${tools} as required for campaign execution.
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