Intern - Strategy (Gyan TV)

About Lokal

About LokalIn 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online.

This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:

To connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved.We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Local Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services – early bets in legal help, financial guidance, career counselling, and more
  

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for.This is the story new teammates walk into:

A company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes lives.

We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

About the Role :

This is not a conventional strategy internship.

We’re building a new-age wellness and sex education app for Indian audiences, operating in a sensitive but high-impact category. As a Strategy Intern, you will work directly with the founders to help shape the product, growth, and monetization strategy from idea to launch.

You’ll be involved in high-ownership, cross-functional problem solving — ideal for someone who enjoys ambiguity, structured thinking, and building from scratch.

Key Responsibilities

Content & Strategy

• Plan and structure educational content on wellness and sexual health
• Ensure content is culturally sensitive, inclusive, and engaging for Indian audiences
• Collaborate on content formats, user journeys, and learning flows

Marketing & Growth

• Build and execute go-to-market strategies for a sensitive category
• Design user acquisition funnels and brand positioning
• Experiment with organic and paid growth channels

Revenue Operations

• Design monetization models suitable for the Indian market
• Create subscription tiers, pricing strategies, and value propositions
• Test and optimize revenue experiments

Analytics & Experimentation

• Track KPIs and user behavior across the app
• Run A/B tests and experiments
• Use data to inform product, content, and growth decisions

AI & Product Enablement

• Leverage AI tools (ChatGPT, Claude, Midjourney, etc.) for content creation and personalization
• Explore AI-driven workflows to scale operations efficiently
• Support AI-powered product features where relevant

What We’re Looking For 

• Strong strategic thinking & problem-solving skills
• Entrepreneurial mindset with comfort in ambiguity
• Comfortable working in the wellness and sex education domain professionally
• Ability to switch between structured analysis and hands-on execution
• Familiarity with AI tools and curiosity to leverage them effectively
• Excellent communication and presentation skills
• High ownership and bias toward action

Why This Role is Special

• Founding team exposure with real decision-making influence
• True 0-to-1 strategy experience
• Work in a mission-driven, high-impact space
• Ideal for aspiring founders, consultants, or early startup leaders
• Strong potential for PPO / full-time Strategy role