Performance Marketing & Content Executive (Intern)

Summary

Responsibilities

• Campaign Management: Design, execute, and refine paid advertising campaigns across Meta (Instagram and Facebook) and Google platforms (Search, Shopping, and YouTube) to drive product launch visibility.
  
• Creative Development: Construct target audience profiles, draft compelling ad copy, develop creative briefs, and conduct A/B testing on various hooks, visuals, and promotional offers.
  
• Technical Setup & Monitoring: Configure and oversee essential tracking tools, including GA4, Meta Pixel, Google Search Console, and website conversion tracking systems.
  
• Performance Analysis: Monitor key metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion rates, delivering comprehensive weekly performance reports.
  
• Content Strategy: Develop weekly content schedules that align with product launches, educational initiatives, promotional offers, and seasonal festivals.
  
• Video Production: Produce and edit short-form video content, including reels and social media clips, by managing scripting, filming, and post-production workflows.
  
• Market Intelligence: Analyze competitor content and advertising tactics within the skincare sector to derive actionable insights for the brand.
  
• Cross-Functional Coordination: Collaborate with external social media agencies and internal website teams to ensure alignment on creative assets and landing page optimization.
  
• SEO Support: Assist with fundamental search engine optimization tasks, including keyword research and the optimization of product pages and blog articles.
  
• Brand Representation: Appear on camera for brand videos, vox pops, and other video content initiatives.
  
• Event Participation: Engage in on-ground promotional events and activations, representing the brand at stalls and canopy displays.
  

Requirements

• Education & Certification: Completion of digital marketing training at IIDE – The Digital School or an equivalent institution; possession of a Google Ads certification is preferred.
  
• Technical Proficiency: Practical experience with Meta Ads Manager, Google Ads, GA4, Search Console, Excel or Google Sheets, and Canva.
  
• Communication Skills: Exceptional ability in writing and storytelling to craft engaging brand narratives.
  
• On-Camera Presence: Comfort and confidence in appearing on camera and interacting with the public at events.
  
• Analytical Aptitude: A data-driven mindset with keen attention to detail, coupled with a genuine interest in the skincare industry and Direct-to-Consumer (D2C) business models.