Who are we?
Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments.
“ Hustle Mode ON ” is the motto we live by.
What will you get to do?
We’re looking for a creative intern who is ready to join and learn from our high-energy content marketing team.
In this role you’ll get to learn content marketing from the pros - from brainstorming and strategy, to writing, auditing, and optimization of TOFU blog articles, conversion rate optimization (CRO) to improve conversions, and on-page SEO best practices.
This role would use SEO platforms (Ahrefs) and content analytics (Google Analytics) to identify content that is decreasing in traffic, is underperforming, or needs to be updated with current data from a repository of 500+ pieces of content across our blog. This person ideally should be able to audit content to determine if a piece should be updated, rewritten, or pruned.
This person should be confident writing to business personas and having some experience in SaaS content marketing will be a plus.
This role will also be responsible for managing our CRO to improve our conversion for various CTAs, including for our solution pages, demos, whitepapers, and other resources - and coming up with A/B tests to improve.
Responsibilities will include:
What do you need to have?
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