CRM & E-Business Manager

LVMH Beauty Division has been created few years ago to support each Perfumes and Cosmetic Houses development.

Total 15 houses including prestigious one as Perfumes Christian Dior, Guerlain, Givenchy.

In this LVMH Beauty Division, a dedicated team to Travel Retail business, has been assigned to develop and to bring to Travel Retail customers a unique client experience with each one of our Maison’s DNA.

All Houses are driven by the same values: a quest for excellence, creativity, innovation, and perfect mastery of their image.

LVMH Beauty division to support Houses business development is implementing new IT tools to follow key business KPIs at Retail, sell out, sell in and P&L levels.

Job Description

MAIN RESPONSIBILITIES

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

1. DATA ANALYZING & MONITORING

• - Track & report CRM KPIs monthly to help sales team/training team and store managers be aware of their performance and action to take to achieve CRM goals.
• - Analyze data to develop new tactical mechanisms (e.g. Recruitment campaigns, repurchase campaigns) or CRM program improvements to achieve CRM goals.

2. DATABASE MANAGEMENT

- Work with Beauty Consultants and Retail team to ensure proper update of client information.

- Ensure proper client migration (POS assignment, BC assignment) should any changes such as store closure, store opening, transfer of BCs occur.

3. CLIENT COMMUNICATION / GIFTS MANAGMENT

- Execute communication campaigns which support overall brand goals as well as product launch/animation objectives.

- Oversee, implement, and track gifting and samples (gift and samples) which includes forecasting and proper allocation to stores.

4. CLIENT ENGAGEMENT EVENTS

- Execute instore client events to drive retention and increase overall client average spend.

- Initiate and run client events which can help to enhance client’s overall brand love.

- Work with product marketing team to communicate events that support the overall product campaign objective (e.g. recruit existing non-skin clients to skincare).

5. OTHERS

- Work on prospect recruitment through setting clear objectives with retail team for each animation.

- Work with Retail Team to ensure proper roll out of Dior Satisfaction Meter to all stores.

- Work with training team to ensure clear understanding by field team on Dior’s CRM program

- Ensure proper handling of customer complaints and service recovery.

- Launching CRM driven initiatives locally.

- Manage budget relating to CRM activities.

ECOMMERCE

1. BUSINESS PLANNING & ROLL OUTS

- Implement the E-Commerce strategy and development: In respect with the brand model, ensuring incubation of new businesses & brand growth in E-Commerce, in line with brand’s identity and objectives.

- Work with internal development teams to roll-out new tools on brand website to improve customer experience on site.

2. ECOMMERCE OPERATIONS

- Work with Ecommerce executive to ensure timely website updates & e-merchandising excellence

- Monitor and drive E-Commerce sales daily and ensure profitability

- Accurate daily sales forecasting with clear activation plan in collaboration with relevant teams (MKT, CRM, Media, PR etc.)

- Work with Ecommerce executive to ensure smooth daily operation from order placement to order delivery.

3. PERFORMANCE MEDIA

- Collaborate with media team to ensure media efficiency for performance media buys (SEM, DPA, Shopping Ads…)

4. OTHERS

- Manage E-Commerce campaign analysis and reporting to central and regional E-Commerce team as request.

Qualifications

QUALIFICATIONS

• Qualified University/College degree
• Proficient in English and Bahasa Indonesia
• Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook)
• Min 5 years’ experience in CRM/ Ecommerce & Digital Marketing 
• Strong analytical and problem-solving skills 
• Hands on experience with CRM software/ system is preferred
• Prior internships in luxury brands industry is preferred