Senior Field & Events Marketing Manager, EMEA

We are hiring a Senior Field & Events Marketing Manager to own and execute the full EMEA field and event marketing strategy and program across the region in support of Core revenue teams in the EMEA and MENA regions.

This individual contributor role will be responsible for developing regional strategy, activating local market opportunities, and partnering directly with EMEA revenue leaders in-region and in-time zone.

This individual will own the end-to-end strategy, planning, and execution of all field and event programs across EMEA — from Tier 1 hosted and sponsored events to regional field marketing activations including executive dinners, happy hours, StackAdapt Connect events, and priority local sponsorships. The ideal candidate blends strategic thinking with hands-on execution, understands how to tailor global messaging to regional audiences, and thrives in close partnership with Sales.

StackAdapt is a Remote First company, and we are open to candidates located anywhere within the UK or Ireland for this position. You’ll report directly to the Group Manager, EMEA Marketing. 

What You'll Be Doing:

Regional Strategy & Revenue Alignment

• Lead planning and execution of Tier 1 events (hosted and sponsored), including large-scale industry events, flagship StackAdapt experiences, and priority sponsorships.


• Own regional flagship moments (e.g., EMEA Conversion or equivalent), ensuring alignment with global standards while tailoring the experience to regional audiences.


• Execute high-impact field events such as executive dinners, client entertainment, and localized networking activations to drive engagement and pipeline.


• Manage all aspects of event delivery including budgeting, vendor and venue management, contract negotiation, logistics, attendee recruiting, onsite execution, follow up actions and reporting


• Build and maintain strong relationships with vendors, partners, and venues across EMEA


• Design and execute post-event lead nurturing workflows, ensuring a seamless hand-off to the sales team.

Localized Content & Messaging Activation

• Provide content support for regional initiatives, including: event landing pages, email invitations and follow-ups, social promotion assets, and post-event nurture messaging. 


• Partner with EMEA revenue and marketing leadership on overarching event messaging and campaign narratives, then localize and apply them to the EMEA market.


• Develop event-native messaging that differentiates both large-scale and field activations from broader digital campaigns (e.g., bespoke messaging for trade shows vs. always-on content).


• Ensure brand consistency while adapting tone and positioning to regional nuances.

Measurement & Optimization

• Track and report on: pipeline sourced and influenced, event ROI, attendance and engagement rates (CSAT/NPS), budget utilization, and stakeholder satisfaction. 


• Partner with Marketing Ops and RevOps to ensure accurate attribution, campaign tracking, and performance reporting.


• Use Salesforce and HubSpot (or similar) to manage campaigns, attribution, and reporting.


• Continuously refine the overall EMEA event strategy, program mix, and investment allocation based on performance insights.


• Run post-event analysis including stakeholder debriefs and feedback surveys to continuously improve program performance.

What You'll Bring to the Table

• 7+ years of event and/or field marketing experience, preferably in adtech, martech, SaaS, or B2B technology.


• Experience supporting revenue teams across EMEA markets with strong cultural and market awareness.


• Proven success owning and executing both large-scale (Tier 1) and regional field events that drive measurable pipeline results.


• Ability to translate global messaging into locally relevant activations.


• Strong project management skills and ability to manage multiple concurrent programs.


• Experience working cross-functionally with Sales, Growth Marketing, and Content teams.


• Strong communication skills and comfort working autonomously in-region.


• Proven ability to develop and refine 'event-in-a-box' playbooks that empower local sales teams to execute while maintaining strict global brand standards and operational efficiency.

StackAdapter's Enjoy:

• Highly competitive salary


• Retirement/ 401K/ Pension Savings globally


• Competitive Paid time off packages including birthday's off!


• Access to a comprehensive mental health care program


• Health benefits from day one of employment


• Work from home reimbursements


• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto


• Robust training and onboarding program


• Coverage and support of personal development initiatives (conferences, courses, books etc)


• Access to StackAdapt programmatic courses and certifications to support continuous learning


• An awesome parental leave program


• A friendly, welcoming, and supportive culture


• Our social and team events!

Please note: Benefits and perks may vary depending on your country of employment and the nature of your engagement. In locations where StackAdapt does not have a legal entity, employment and benefits are administered in accordance with local regulations and partner policies.