Marketing Manager

Join Technically Write IT as we build our marketing function. We are looking for an experienced Marketing Manager to lead this initiative. This role is ideal for someone who has both strategic vision and hands-on marketing skills, ready to take full ownership of establishing and expanding our marketing department. As our Marketing Manager, you will develop and execute comprehensive marketing strategies that align with our business development goals and overall company vision . This role offers the opportunity to set up the marketing function initially, and then manage a broader team as the department expands.

What's in it for you? 

When you join our team, you will become part of an open and communicative culture. TWi was founded on the principle that all communication, no matter how technical, is about people. We put that into practice by ensuring everyone ion our team is valued, included, and supported. We also offer you:

  Career progression opportunities in the form of:

• An educational assistance program.
• A learning and development plan that helps you to grow and achieve your career goals.
• We encourage team members to learn about other parts of the business and develop skills outside their main area of expertise.

A good benefits package that consists of:

• A competitive salary commensurate with experience.
• A company pension scheme.
• TWi Sick Pay Scheme.
• Employee assistance programme.
• Death in Service.
• Taxsaver Commuter Ticket Scheme.

What's more, we've championed flexible working arrangements, including varied work-from-home options, from the beginning and will continue to do so as long as our team members find value in such an approach.

Primary tasks and responsibilities

Strategy and Leadership:

• Create and implement a strategic marketing plan that integrates with our business development objectives to support company growth.
• Build and manage the marketing team, including future recruitment of marketing personnel and management of external agencies.
• Be a leading member of the Business Development team with responsibilities for the marketing budget, reporting directly to the Business Development Director and working closely with other business units.

Marketing Execution:

• Initially manage all aspects of digital marketing including content creation, social media management, and paid advertising campaigns.
• Set up and oversee the inbound lead generation process to effectively support business development.
• Use analytics to drive website functionality improvements, optimise campaign performance, and demonstrate ROI and effectiveness of marketing initiatives.

Operational and Team Development:

• Transition from hands-on marketing tasks to overseeing a team as the marketing function grows.
• Establish clear marketing KPIs and generate regular reports to assess and enhance performance.
• Build a culture of continuous improvement and client-focused marketing.

Secondary tasks and responsibilities

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel, organisational structure, and services. Other such responsibilities will include organising and attending events & conferences.

Location

Our office is located in Cork, Ireland. While this is a remote role, occasional face-to-face team meetings are part of the role.

Requirements

• Minimum 5 years of relevant experience in marketing, with at least 2 years in a leadership role within a technology-focused environment.
• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
• Experienced in strategic planning with a record of building and leading marketing functions.
• Skilled in digital marketing tools and platforms, including SEO, PPC, Google Analytics, and social media platforms.
• Excellent communication and relationship-building skills, capable of engaging stakeholders at all levels.
• Entrepreneurial mindset with a track record of exceeding business objectives.
• Adaptable, able to adjust to the evolving needs of the business and lead change.

Bonus skills : Knowledge of CRM systems, HTML/CSS, and graphic design.

  About TWi

TWi is a content consultancy in Ireland providing specialist knowledge that spans content strategy, content operations, language, learning, user adoption, and content production services. TWi works with companies wanting to solve their content problems for business impact. Innovation is at the core of what we do and we embrace the latest technologies and AI solutions in a responsible and transparent way to deliver further value to our customers.

As knowledge transfer professionals, we focus on solving problems in the areas of Software User Adoption and Content Operations , and our services are often required as a business is going through an enterprise-wide business or digital transformation initiative such as moving to a Structured Content Authoring (SCA) system or implementing enterprise grade software.

Our service offering includes:

Content Consulting Services:

• Content Strategy, Information Architecture, Content Migration.
• User Adoption and Learning Strategy.

  Content Development Services:

• Technical Writing.
• Instructional Design, eLearning, simulations, and user adoption content.

Language Services:

• Translation and Localization.
• eLearning Translation.

Training Services:

• Technical Writing Training.
• Technical training: Writing for DITA, SAP Enable Now, and for other technical products.
• LLM Ops.
• Writing for Machines and Humans.

For us, it’s about people and we pride ourselves on creating an enjoyable, challenging and rewarding work environment, which makes it easier for our team to focus on our customers in a collaborative way.

Our purpose is to “empower people to bring their ideas to life” and we are guided by our core values that embody our culture and underpin our decisions. Our purpose statement and values were born out of the stories our employees, clients, and partners shared about us, which brings tangible meaning to all of us and a solid foundation for the future. Here’s a summary list of our core values:

• Teamwork.
• Quality.
• Integrity.
• Measured risk taking.
• Making a difference.

When you join, we will share the ‘stories’ that will make these values tangible and support you in your day-to-day while working in TWi.