Off Trade Customer Marketing Manager

C&C Group plc is a large FMCG company headquartered in Ireland. The Group has a portfolio of industry-leading brands as well as holding leading category positions in Ireland and the UK.

An exciting opportunity exists for a talented trade marketer to manage a portfolio of strong brands that includes one of Ireland most iconic brands – Bulmers. Our portfolio of Cider and Beer is the core driver of our business. Bulmers, Budweiser, Corona, Five Lamps and San Miguel are some of our world-renowned brands. They cater for a variety of consumer’s needs and occasions. Bulmers is the largest Cider brand in Ireland.

About the Role

As the Off Trade Marketing Manager, you will be responsible for unlocking customer and consumer insights to drive exceptional performance in the Off Trade Channel. You will leverage a strong understanding of the external environment to create and execute clear and powerful commercial plans for this channel. Utilizing a category and insight-led approach, you will combine consumer, market, and category data with best practices from communication agencies to define effective strategies for brand activation within the channel.

Your role involves generating ideas rooted in a deep understanding of customer and consumer needs, managing them through to successful execution, and positioning Bulmers Ireland as a valuable retail partner in the Off Trade Channel. You will play a leading role in the commercial planning process, developing actionable BTL strategies that align with brand plans.

Your comprehensive understanding of the market, customer, and consumer will guide your strategy to ensure flawless execution with a focus on ROI. You will set clear KPIs and measure all BTL activities from an ROI perspective, making recommendations based on thorough performance reviews. Engaging with customers, you will develop and sell compelling brand plans tailored to maximize opportunities.

Additionally, you will work cross-functionally with finance and sales teams to understand commercial performance. You will highlight and recommend actions and identify opportunities for revenue and profit growth. You will also lead various internal and external stakeholder groups, including agencies, suppliers, and internal customers.

About you

• Minimum 5 years’ experience with an FMCG background with an emphasis on measurement effectiveness and brand activations is desirable
• Exposure in marketing/commercial excellence strongly preferred
• Comfortable with managing a diverse workload of projects in a high pressure environment.
• Consumer insight driven, business planning, commercial strategy and creative skills a must with proven ability to translate into compelling narrative for action.
• Track record in building successful relationships with both internal and external partners
• Passionate about consumers, preferably an understanding of the LAD sector
• Entrepreneurial, challenger mindset
• Highly commercial marketer, comfortable in managing multiple brands to P&L level.

About Us 

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. 

From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. 

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at . All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/