Web Content Analyst

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Job Description - Web Content Analyst

What is the opportunity?

This is a super opportunity to join a team that handles diverse requests in a fast paced environment. The person will have an opportunity to engage with Direct Channels on projects to optimise help sections of Group Web Services (GWS) in order to reduce call volumes. The main objective of the role is to process day to day web changes across the Group website. We engage with partners to better understand their product offerings and develop engaging, creative and relevant content for the group websites.

You will be a key part of the content management process for the Websites. This will include creating, editing and updating content across all websites. We work collaboratively with the Ecommerce and Performance Optimisation teams to ensure that the customer experience is improved at all times.

In this role, you will:

  • Be aware of all legal, risk, technical and data protection aspects of site content and functionality.
  • Advise on the content management system (CMS) and provide regular training on new features/technologies deployed to the publishing team.
  • Work on JIRA ticketing system and input into its maintenance and future development.
  • Extract and analysis data from the ticketing system in order to improve efficiency of publishing team.
  • Create weekly, monthly and quarterly reports on team efficiency and ticket activity.
  • Work closely with key business areas to provide updated content for products and service messaging across the campaign, product pages and help centre.
  • Provide support to the wider team and key business areas on performance reporting to optimise customer journeys for each product.

What will make you stand out?

  • Have an excellent understanding of digital content strategy.
  • Attention to detail and consistently deliver high-quality work to agreed timelines.
  • Experience of Content Management Systems and use of Google Analytics to understand impact of content changes.

Essential Qualifications

There are no specific qualifications or minimum educational requirements needed for this role.

More about the team

The Digital Centre of Excellence spans a wide range of activities from customer front end web forms to processing data on back end systems using Robotics & PowerApps and play an integral role preparing our customers and colleagues for change with appropriate communications through letter, email or messaging service.

Please note you must live in the jurisdiction for the business to which you are contracted.

This job can be done anywhere in Republic of Ireland with the primary office location as Dublin to which travel will be required. Exact frequency to be agreed with manager.

#li-hybrid #ij-hybrid

Why work with us?

The Bank of Ireland company culture prioritises work-life balance with an opportunity for flexible working, along with 23 days annual leave and excellent pension contributions. Family can mean different things to different people; we offer 6 months paid maternity leave, an innovative fertility and surrogacy policy and working parent supports.

Your wellbeing is important to us; we have an employee assistance program, WebDoctor and financial wellbeing coaches available. We also encourage and support staff to pursue educational and professional qualifications to grow and enhance your career!

Key Competencies

  • Customer Focused - People Manager
  • Agile - Self
  • Manage Risk - People Manager
  • One Group, one team - Self
  • Accountable - Self

We're on a continuous journey to build an inclusive and diverse workplace. We welcome applications from people of all backgrounds, lived experience, abilities and perspectives. Reasonable accommodations are offered at every stage of our recruitment process. If you require any assistance, please complete this form and one of our recruitment team members will be in touch via email. Any information provided will be treated as confidential within the recruitment team and used only for the purpose of determining and providing appropriate accommodations for the application and recruitment process.

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