Digital Content Manager

Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.

We are growing a lasting legacy, where people come first.

Location

This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements!

What you’ll do

As our new Digital Content Manager for the Liquid Refreshment Beverage (LRB) category within our Global Brand Team, you will be responsible for leading digital content best practices related to measurement and testing, segmentation methodologies, customer profile elements, and predictive models contributing to the overall content strategy.

Additional key responsibilities include:

• Assess which forms of content best fit specific channels andcampaigns.
• Follow trends in marketing, creative, engagement and technology,and rapidly incorporate them into the team knowledge base.
• Optimize and edit content to align with SEO best practices and paidmedia/ search efforts.
• Experiment with non-traditional and innovative methods to increaseengagement.
• Optimize content and digital efforts to meet business goals throughtesting and learning.
• Conducting content audits (qualitative analyses of all the content onowned digital channels) as well as gap analyses.
• Support in integrating digital effectiveness into everyday workingmethodology through contributions that continuously improve internalprocesses, guidelines, and best practices.

What you’ll bring

• Bachelor’s Degree in Marketing, Advertising, Journalism, Communication, English or related field.
• Deep understanding of channel best practices, including, SEM, SEO,email, display, YouTube, web and social media.
• Fluency in understanding and leveraging analytics to inform contentstrategy and performance measurement.

Who you are

• Thrives in an environment without a set playbook – a self-starterwith a sound sense of ownership and accountability.
• Drive growth & outcomes; keeping goals on track, making sound decisions,addressing and resolving setbacks.
• Promote ideas & curiosity; continual learner, challenging the status quo, and seeking input from others.
• Actively care & develop; create an engaging culture, activate leadershipbest practices, demonstrate compassion.
• Excellent communicator, compelling storyteller and fascinated by consumer behavior.
• Have a positive, proactive ‘can do’ attitude and a ambitiously curious mindset to be best in your craft.

We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

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Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.