Digital Marketing Executive

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Digital Marketing Executive

Apply locations Dublin, Republic of Ireland time type Full time posted on Posted 6 Days Ago job requisition id JR1096705

Job Description :

Digital Marketing Executive, Irish Brand Homes

Dublin, Ireland

Guinness Open Gate Brewery

12-month Fixed Term Contract

Closing date: May 13, 2024

About Irish Brand Homes

Across our Brand Homes in Ireland, we take great pride in extending our warm Irish welcome, embracing the renowned hospitality and friendliness that Ireland is celebrated for.

From the iconic Guinness Storehouse and the innovative Guinness Open Gate Brewery to the esteemed Roe & Co Distillery, all nestled within the historic surroundings of St James’s Gate in Dublin, to the captivating Smithwick’s Experience, in the heart of Ireland’s Ancient East Kilkenny, our visitor attractions form our Irish Brand Homes (IBH).

As proud custodians of our much-loved brands, we celebrate their heritage, serving as storytellers to the world. We want every one of our guests who steps through our doors, leaving with an unforgettable experience. And it’s our remarkable team that help to make this happen every day. Join us as we make history in our brand stories.

Connect with our guests from all over the world and use your passion to craft exceptional visitor experiences that create lasting memories. Your experience and enthusiasm can help shape the bold future of our unique world-class visitor experiences in Ireland. From your very first day, we'll celebrate your contribution. You’ll enjoy a reward package and get the support you need to manage your wellbeing and balance your priorities. Once you're part of the team, you'll see what we mean. Start your journey of discovery, adventure, and friendship. We’ll encourage you to grow and thrive as you create a future career worth celebrating.

About the Role

You will support the Digital Performance Marketing Manager in the executation of the digital strategy. The key areas in which you will work will be CRM, SEO and Website Performance. The top three accountabilities are to:

• Plan and execute email marketing campaigns, including creating engaging content, designing templates, and tracking email performance metric
• Lead on the implementation of the SEO strategy
• Ulitise Analytics Tool to improve website performance across Quality Assurance, Accessibility and SEO KPIs.

This is a 12 month secondment based in Dublin and includes some home working. This role can be worked flexibly to suit the business and employee.

Responsibilities:

This role directly contributes to commercial success of the Diageo Irish Brand Homes. The role will promote activity across a variety of owned, earned and paid channels.

• Plan and execute email marketing campaigns, including creating engaging content, designing templates, and tracking email performance metrics.
• Manage the customer relationship management (CRM) system, including customer segmentation, data cleansing, and database maintenance.
• Drive upsell and cross sell strategies, leveraging CRM data and insights to personalise customer experiences.
• Assist in the implement of digital strategies designed to drive growth and visitor numbers across our online sales channels.
• Provide regular reports and presentations on digital marketing and CRM performance to key stakeholders, highlighting key insights, trends, and opportunities.
• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Liase with our media agency in the implementation of the SEO strategy.
• Assist with Blog content and CMS upload.
• Ulitise Analytics Tool (Quantum Metrics, Google Analytics, Site Improve) to improve website performance across Quality Assurance, Accessibility and SEO KPIs.
• Support the digital performance manager in the delivery of website projects

Role Requirements:

• Proven experience (ideally 2 years) in digital marketing and customer relationship management, preferably in the e-commerce industry.
• Familiarity with CRM systems and proficiency in managing customer databases
  (Saleforce preferable)
• Strong understanding of digital marketing channels, such as email marketing, social media, search engine marketing, and display advertising (Meta and Google AdWords preferable)
• Knowledge of SEO best practices and familiarity with web analytics tools (e.g.,Google Analytics).
• Excellent communication skills - both written and verbal.
• Experience working with CMS, Email Marketing/CRM
• Self-motivated, proactive, and able to work independently as well as in a collaborative team environment.

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

• We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities
• Subsidized gym membership
• Contributary pension scheme
• Share options
• Designated annual leave
• Daily lunch allowance
• Product allowance

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this. 

We believe the most diverse and inclusive culture makes for a better business and a better world.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent variousviewpoints, experiences andcommunities who generate thought-provokingworkto enhance ourbusiness and workplace, creating a sense of belonging and opportunities for all. 

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate. 

About Us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.

Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. To achieve this, we need the world’s very best people. We're looking for people with curiosity, creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.

Feel inspired? Then this may be the opportunity for you.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Storehouse

Additional Locations :

Job Posting Start Date :

2024-05-03

About Us

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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