Head of Digital - Christchurch Sq, Dublin

Head of Digital – Christchurch Sq, Dublin 8

Christchurch Square, Dublin 8, hybrid and with travel as required.

General Information

Why work at Barnardos?

At Barnardos we seek to ensure that we have the best people working with us to support our work with children and families. The benefits of working with Barnardos are designed to promote continual professional development and a work-life balance for the most rewarding working experience.

• Barnardos offers a competitive salary – recognising the experience you bring to the role
• Generous annual leave entitlements plus discretionary Company days
• Positive working environment with family friendly ethos and work – life balance policy
• Tax saver and bike to work schemes in operation
• Employee pension scheme with employer contribution
• Company sick leave scheme
• An opportunity to help improve outcomes for vulnerable children and families by working in a trauma informed way
• Access to regular trauma informed support and supervision
• Ongoing support and access to training and professional development opportunities
• An opportunity to be part of a supportive team
• Access to the Employee Assistance Program for employees and their immediate family members
• Regular Breath, Body and mind sessions to support staff well-being

Barnardos’ mission is to deliver services and work with families, communities, and our partners to transform the lives of vulnerable children who are affected by adverse childhood experiences.

What does our Communications Team do?

The Communications team works with all teams across Barnardos to co-ordinate all external communications – media, digital and campaigns. We manage Barnardos Press Office, Digital Activity, PR and media relations. We are Barnardos voice online. We work to build Barnardos brand and increase awareness and understanding of Barnardos work with children and families.

What is our overall aim?

We aim to increase understanding and awareness of Barnardos work with children and families, to engage and grow support for Barnardos fundraising and advocacy activities and to maintain and protect Barnardos good reputation.

What will the Head of Digital do?

The head of digital is responsible for the strategic planning, management and development of Barnardos website, e-mail communication tools and digital media channels. The website is the first port of call for many people approaching us. The head of digital oversees the development of the main website as well as associated web platforms; our presence on social media sites and work with any external agencies where necessary on the development of the website and email communication platform. They have 2 direct reports, The Digital Executive and the Digital Communications Assistant.

Who does the Communications team currently consist of?

The team currently consists of a Communications Manager, a Communications Executive, a Head of Digital, a Digital Executive and a Digital Communications Assistant.

Where can I find out more?

See our Website

Job Description

Post: Head of Digital (Maternity Cover)

Location: Dublin, hybrid – with travel required from time to time.

Responsible to: Communications Manager

Works with: Communications department and interacts with all other departments across Barnardos

Job purpose

Play a key role within Barnardos Communications team to lead the digital functions and deliver on the objectives of Barnardos Organisational Strategy.

Core Job Requirements

Responsible for creating and implementing a dynamic organisation-wide digital communications strategy supporting our organisational strategy and objectives and ensuring our mission, message and brand are used professionally and effectively across the digital landscape. Working as part of the wider Communications team.

Website

• Oversee the architecture of the website to ensure that stakeholders can find what they want easily and that content is dynamic and engaging. Working with the external web agency to ensure the smooth running of the website.
• Work closely with children’s service delivery teams, ensuring these services are a focal point of the main website.
• Devise and commission analytical website reports that can be used to inform our development
• Understand the needs of different audience types and plan content that meets their needs.

Social media

• Ensure the strategic and tactical use of social media to manage our key messaging, enhance our reputation and to respond quickly and decisively to counter any inaccurate or potentially damaging comments.
• Utilise social media to generate fundraising income
• Ad creation and tracking and experience in Facebook fundraisers monitoring performance
• Analyse, measure and report on social media activity.

Digital marketing

• Oversee content production, work with key organisation stakeholders from service delivery and fundraising, identifying need and the most effective usage and ensuring the stories of Barnardos beneficiaries/ service user are told in a respectful and truthful manner.
• Analyse and interpret data from Google Analytics, and communicate results to the wider team. This involves designing queries, running reports, understanding the limitations of the data, spotting trends and explaining them in an easily understandable manner.
• Evaluate, introduce and test new technologies and channels as they become available or relevant to communications objectives.
• Innovation – Keep up to date with current trends and developments and ensure we remain timely and current in our use of digital media.
• Experience in digital fundraising methods a bonus.

Managing people and resources

• Manage the digital function – Two direct reports the Digital Executive and Digital Communications Assistant. To guide and ensure they work effectively and professionally in their respective roles and have the right tools to carry out their duties in the areas of (but not limited to):
• Online shop
• Campaigns
• Brand development
• Data Protection
• Measurement and Analysis
• Project manage other web/digital initiatives when they arise.
• Work with IT to oversee web hosting and develop intranet capability and roll it out to users as required.
• Communicate with all levels of staff throughout the charity both regionally and at the National Office This can involve championing the digital strategy with senior stakeholders, presenting concepts to senior audiences or representing the director of fundraising & communications at internal and external meetings.
• Work with external agencies to oversee ongoing work on SEO, Google Analytics 4 and Google ads (grant)

Other

• Be responsible for the digital assigned budget
• To work in accordance with General Data Protection Regulations (GDPR) to ensure all new systems are reported to the data protection executive.
• Any other duties within the scope, spirit and purpose of the job, the title of the post and its grading as requested by the director.

Requirements of all Barnardos staff

• Commitment to the purpose of Barnardos and to work within the values, policies and procedures of the organisation and in the context of current legislation and regulations
• To participate in regular supervision with your line manager
• To actively participate in team and staff meetings and service reviews/ evaluations and to contribute to the development of policy and practice with your area of work and within Barnardos as a whole
• To report any area of concern to your line manager in a timely manner
• To show reasonable flexibility in relation to hours of attendance to meet the needs of the work. Work during unsocial hours may be required.
• Have a flexible approach to the work in response to organisational change, development and review of best practice.
• Participate in and engage with a performance management programme.
• Identify training needs with your line manager and participate in training opportunities appropriate to the role
• To be vigilant to any Health, Safety and Welfare risks in the workplace and bring any concerns to the attention of your line manager or local Health & Safety Officer.
• To be vigilant to any concerns regarding the protection and welfare of children and to bring them to the attention of the Barnardos Designated Person in a timely manner, in keeping with the Barnardos Child Protection policies.
• To participate in the efficient flow of information within the organisation by sharing and seeking information as appropriate
• To undertake other duties as may be requested by the line manager from time to time
• To undertake your work in a manner that is friendly, flexible and informal.

Note: This Job Description will be reviewed and updated in line with the needs of the work.

#Jobs

Person Specification

Personal Attributes

• A strategic thinker in the digital sphere
• Excellent written, verbal and presentation skills
• Ability to delegate and manage others work
• Project management expertise with ability to work on multiple projects, meet deadlines and secure results
• An effective negotiator and a team player
• Ability to work under pressure, manage competing priorities and maintain a professional approach
• Ability to work on own initiative and consult where appropriate
• Highly creative
• Commercially minded with marketing sensibilities
• Solution focused and Flexible

Experience

• Minimum of 5 years’ experience in web development, social media, digital marketing or related area.
• Proven ability in the development and implementation of digital strategy and content development.
• Experience of working on own initiative and within a team situation.
• Experience of managing or co-ordinating, highly desirable.
• Experience in the voluntary sector, an advantage.

Qualifications

Relevant 3 rd level qualification in a related field essential.

Barnardos is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all.

Application Procedure

Download your application form

Shortlisting will apply (please note, CVs are not accepted on their own, candidates must complete and submit our application form through Barnardos website).

Candidates who are moved to the 2 nd stage of our Recruitment process are required to complete a medical questionnaire and the E-Vetting process. References will also be taken up at this stage.

Upload your application form - CVs alone will not be accepted
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LOCATION

Christchurch Square, Dublin 8, hybrid and with travel as required.

Employment Type

Fulltime (37 hours per week) & Specific Purpose Maternity Cover Contract

Contact Person

Barnardos (Republic of Ireland) is a company limited by guarantee. Company registration number: 141526. Registered charity number: 20010027. CHY: 6015.