Head of Global Digital Marketing & CRM

YOUR MISSION & RESPONSIBILITIES AHEAD OF YOU
In this role, you'll bring your extensive experience to lead our digital marketing efforts and CRM strategy. Your primary focus will be on driving profitable growth across digital channels while enhancing customer engagement and brand positioning. You'll spearhead the overall digital marketing strategy, manage budgets, and oversee the execution of innovative campaigns aligned with business objectives. Additionally, you'll lead the development of a new loyalty program, review our Martech stack for future strategies, and provide mentorship to our digital marketing and CRM team.

 

Responsibilities ahead of you:

• This role will require a strong, experienced leader with a holistic view of digital marketing and CRM and an understanding of the entire customer journey.
• Essential track record of profitable digital marketing channel growth, leveraging and optimising customer acquisition and retention, traffic, and delivery of profitable paid media channels.
• Priority responsibility is to deliver trading objectives, whilst continuously executing initiatives through our digital channels to increase customer engagement, enhance brand propositioning and drive ROI.
• Lead the overall digital marketing strategy and oversee the execution of plans, analysis, and insight into digital marketing and CRM initiatives to engage with new audiences and drive the frequency of existing and new audiences.
• Drive greater conversion and ROI from existing tactical activities.
• Manage the digital marketing roadmap, driving continual innovation and delivering best-in-class creative campaigns that are aligned with business and brand objectives.
• Set and oversee the digital marketing budgets, defining the annual and monthly paid digital media plans, including setting agency/team objectives to deliver ongoing growth.
• Oversee and deliver the development of a new loyalty programme.
• Review the existing Martech stack and make recommendations for platforms/agencies for future regional and localisation strategies.
• Provide leadership and day-to-day management for the digital marketing/CRM team through effective feedback and coaching.
• Develop strong relationships with key stakeholders across the business to ensure digital is fully integrated into the 360 marketing approach.

MUST HAVE REQUIREMENTS

• Proven experience in a senior digital marketing role, with in-depth knowledge of performance marketing, CRM and loyalty.
• Strong analytical, data-driven, and results-oriented mindset with a relentless customer focus.
• Adaptable, comfortable working at pace and dealing with ambiguity.
• A self-starter with exceptional organisational skills and a strong sense of discipline, with evidence of prioritising and structuring tasks/ time efficiently.
• Demonstrated success in working toward commercial targets, driving traffic, revenue, and customer engagement.
• Evidence of ability to lead, motivate and inspire a team in digital marketing and broader business.
• Up-to-date knowledge of the latest trends and best practices in digital marketing.
• Excellent communication and interpersonal skills, great at building relationships.
  
   

THE GANNI WAY
We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect) , Optimism (you never stand still, just dance!) , Authenticity (you march at your own beat!) , Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system!

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing team!

 

WHAT ELSE?
You will be reporting to the Chief Digital Officer.

We welcome applications from all people regardless of gender identities, sexual orientations, ethnicities, racial identities, religious beliefs, disability statuses and personal expressions. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV.

 

BE BOLD AND JOIN OUR GANNI COMMUNITY!
We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI community. If you have more questions regarding the position please contact Lynora James, Chief Digital Offer at We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible. Please use the “ Apply for position ” button.

Based in Copenhagen and owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style full of personality and contrasts. GANNI is all about making our community who wear our clothes feel even more confident and capable of anything. For us, acting responsibly is a moral obligation.

GANNI is committed to creating a more diverse, equal and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at GANNI not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.

At GANNI we see behaving responsibly as our moral obligation. As a certified B Corp, GANNI focuses on making more responsible choices every day to do better for our planet and community. Responsibility is at the heart of everything we do and we encourage all employees to take part in our journey towards becoming a more inclusive, equal and responsible business.

OUR VISION & MISSION

Hack(ing) the fashion system

E volving from a distinctive Scandinavian fashion brand, we are more than a way of dressing - we are a creative collective and diverse community of first movers, committed to environmental responsibility and progressive social activism, setting the tone for the next generation to follow.