Marketing Manager

icon building Company : The K Club
icon briefcase Job Type : Full Time

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Job Description - Marketing Manager

At The K Club, we are currently seeking a  Marketing Manager  to join our team.

A UNIQUE RESORT

The K Club is a truly captivating leisure destination tucked away in lush Irish countryside - yet on Dublin's doorstep. We are a unique resort, a renowned place of celebration, with a spirited history that spans hundreds of years.

 

We're a 5 star destination which prides itself on having an incredible 5 star team to match. Across our 550 acre estate, we offer a tremendous variety of career opportunities for those who are looking to become part of team that strives to help one another shine.

 

The K Club is an industry trailblazer. We welcome innovative thinking, bold ideas and insights garnered from your own experience. We're certified as a Great Place to Work by our very own employees. That's because our hardworking team members feel listened to, encouraged and appreciated.

 

If this sounds like the place where you could begin the next exciting chapter in your career, let's talk.

About Us:

The K Club is a truly captivating leisure destination secreted away in lush Irish countryside - yet on Dublin's doorstep - we are a unique resort, a renowned place of celebration, with a spirited history that spans hundreds of years. Across the 550 acres of our stunning resort we offer a tremendous variety of career opportunities.

 At The K Club, we encourage all of our team members when introducing their own ideas, insights and innovations to their respective roles; we want you to embrace the trailblazing spirit we are renowned for.

We also support our team members in pro-actively bringing our brand principles to life on a daily basis. If this sounds like a place where you could shine, we want to talk to you.

Here's how you'll bring the K Club's trailblazing vision to life:

  • Responsible for planning, executing and reporting the marketing strategy for all resort segments including hotel bedrooms, F&B outlets, golf, spa and events.
  • Responsible for the design and implementation of internal and external print brand material including brand artwork, assets and marketing collateral.
  • Responsible for the performance and maintenance of the resort website, working with digital marketing and booking engine partners to implement the digital marketing strategy for the resort.
  • Champion's The K Club brand, ensuring consistency across all internal and external communications.
  • Responsible for developing the yearly events calendar for the resort alongside the Director of Sales & Marketing.
  • Responsible for managing and co-ordinating the marketing budget for the resort alongside the Director of Sales & Marketing.
  • Work collaboratively with their respective departments to plan, execute and report on various campaign activities across PR, marketing and social media.

 

Key responsibilities:

  • Assist the Director of Sales & Marketing in creating and costing marketing and digital marketing budget and the measurement of results.
  • Assist the Director of Sales & Marketing in developing a yearly calendar of resort-owned events, for eg. Comedy Shows, Music Performances, Dinner events etc.
  • Assist the Director of Sales & Marketing in implementing the PR strategy for the resort including assisting with competitions, sponsorship, brand partnerships and collaborations.
  • Responsible for the development of the yearly marketing calendar and ensuring its execution each month.
  • Build and maintain a strong and consistent brand throughout various online and offline channels.
  • Responsible for the updating and maintenance of resort website and third parties, ensuring imagery and content is up to date and in line with best practice.
  • Manage relationships with the key department contacts across the resort, taking a proactive and collaborative approach to building marketing plans across each department.
  • Set-up, co-ordination and management of resort content, including photoshoots and video shoots.
  • Work closely with the resort digital marketing agency to ensure campaigns are implemented on time, in line with the marketing calendar, with all necessary assets including landing pages, artwork, copy and offers.
  • Work closely with the Revenue Team in developing new offers and packages.
  • Manage and implement the resort email marketing schedule ensuring content is fresh and in-line with resort marketing calendar.
  • Create and present weekly and monthly reports on website performance and marketing activity.
  • Manage and develop relationships with key external suppliers including digital marketing agency, brand/design agency, media agency, copywriter, PR, photographers and videographers.

This is how we see you:

  • This role requires a strong level of attention to detail and excellent communication and organisational skills with the ability to support key stakeholders in a fast-paced environment.
  • Flexible to work evenings and weekends in correspondence with the business needs
  • Proven record in delivering effective marketing campaigns and driving commercial and brand performance.
  • Excellent levels of personal motivation and is confident, ambitious, and pro-active. Ability to work and collaborate successfully with your team and on your own initiative
  • Strong understanding of online & offline marketing
  • Strong copywriting skills
  • Photography, video and content creation skills preferred but not essential
  • Experience with Adobe Creative Suite, Revinate CRM (or similar email marketing software eg MailChimp) and website CMS is preferred
  • Third level Marketing or Business qualification desired 

What's on offer?

  • Ongoing investment in your personal development with access to internal and external training programmes
  • Fantastic opportunities to progress your career
  • Monthly service charge payment
  • Monthly recognition programme
  • Employee Assistance Programme
  • Social events & staff sport clubs
  • Bike to work scheme
  • Full Uniform including Dry Cleaning
  • Hot meals while on duty
  • Discounts on stays at the resort and on Food & Beverage for you and your family and friends
  • Life Assurance

Data Retention

Please note that all applications and CV's submitted for a role at The K Club will be kept on file for a period of 12 months.

Should you not wish for your data to be held following the closure of the application process then we would ask that you please make note of this when submitting your application.

Kind regards,

The Human Resources Team

The K Club

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