Performance Marketing Specialist

TCC Recruitment is in search of a talented and driven Performance Marketing Specialist to join a dynamic business focused on cultivating long-term growth. Their commitment to excellence has made them a trusted partner for thriving brands. Situated in the vibrant offices of Dublin 24, the team values collaboration, creativity, and a fun work environment.

Are you eager to be part of a team of young, energetic digital marketers dedicated to delivering outstanding results for their clients? See if you have what it takes below:

MUST HAVE IRISH AGENCY EXPERIENCE

Role & Responsibilities

• Serve as the go-to performance marketing specialist, overseeing multiple clients' paid media accounts.
• Own, manage and implement various aspects to clients accounts
• , including Paid Search, Paid Social, and all other performance-related tasks.
• Take charge and drive exceptional results, backed by the support of our Digital Performance Director.

Paid Search & Social

• Develop strategies and approaches for new and current client accounts across various industries, primarily in the service business space.
• Manage and oversee paid search performance campaigns for multiple clients.
• Run day-to-day campaigns, including campaign optimization, Paid search PPC, conducting keyword and audience research, managing budgets, writing ad copy, and providing creative guidance.
• Generate reports and present campaign results to clients.
• Create landing pages using page builder software and conduct A/B testing to improve conversion rates.
• Stay up to date with the latest trends in the paid media space, including exploring new AI-powered tools and emerging platforms.
• Continuously upskill in performance marketing to achieve further growth for client accounts.

Reporting & Analytics

• Develop Key Performance Indicators (KPIs) and targets for paid media campaigns to align with client goals.
• Educate and guide the agency's clients about marketing metrics and analytics to enhance their understanding.
• Set up tracking for search campaigns using Google Tag Manager and Google Analytics, look Studio, including the necessary pixels and tags.
• Build KPI Dashboards using Looker Studio to monitor campaign results and analytics, and regularly report the findings to clients.
• Write case studies on key accounts to showcase successful work and highlight the agency's accomplishments.

Qualifications & Experience

• MUST HAVE IRISH AGENCY EXPERIENCE
• A Degree in Marketing/Advertising or Film/Media (Essential)
• 1-2 years of paid search management experience at an Irish agency. (Essential)
• Account management (Essential)
• A full driver’s licence is preferable.
• Knowledge of multimedia production tasks and software, including Canva/Adobe.
• Highly organised with the ability to work independently, and with a team.
• Enjoys managing client relationships and keeping clients satisfied.