Brand Activations Manager

What's the opportunity?

Intercom is gearing up for a huge year of go-to-market activity. Brand activations are a big part of that plan.

The Intercom brand activations team is looking for a Brand Activations Manager with experience in creative project management and cross-functional relationship management. You’ll oversee projects on a day-to-day basis, ensuring that they run smoothly and achieve their true potential. You’ll work to build relationships and liaise with our key cross functional partners, keeping them informed and happy, while enabling our small team of producers to do their best work for the company.

Our team is home to a small but growing diverse group of producers and creatives with a broad range of experience, backgrounds and talents. We strive to constantly look for ways to make our day-to-day work feel fresh and meaningful, and we deeply value work that’s executed through unmatched creativity, courage and execution.

What will I be doing?

• Leading project scope, planning and management of the brand activation team’s annual portfolio
• Setting and executing integrated communication plans across key partners and stakeholders
• Conducting meetings with project partners and informing them about the current work status of their projects
• Identifying, tracking and delivering key cross-functional deliverables whether it’s through digital, experiential or existing assets
• Monitoring and reporting on monthly, sometimes weekly, brand activation project performance, working with our social, sales and integrated marketing campaigns teams, as well as external agencies to address and close identified gaps.
• Using brand activation and business intelligence to capture key-facts/trends and help make right business choices and report internally.
• Own the monthly tracking of brand activations budgets and maintenance with the support of the finance & procurement teams.
• Driving improvements across everything we do by taking learnings from all our marketing activities ensuring improvements are recommended and implemented into our planning cycle.
• Continuously learn about Intercom’s products and maintain deep empathy with B2B SaaS and Customer Support audiences
• Traveling as needed (~15% of the time)

What skills do I need?

• 5+ years of creative project and account/relationship management
• Ability to take broad visions and develop them into strategic, structured, measurable plans
• Ability to build long term relationships and shape activation strategies for our cross functional partners
• Strong understanding of the creative process required to create digital and printed assets
• Strong understanding of paid, owned and rented media channels
• Previous experience in the set up and implementation of paid and unpaid media campaigns
• An innate understanding and care of brand representation
• Experience with large-scale budget management
• Experience working across multiple marketing teams, disciplines collaboratively and effectively
• Experience working with creative consultants and agencies
• Ability to communicate with precision, clarity, honesty and respect
• Ability to work independently and autonomously

Bonus skills & attributes

• Bachelor’s degree in marketing, event management or strategic management
• Project management certification
• Agency experience working in a client services role
• Second language - French, Portuguese, Spanish
• Proficiency and preference in online project management and reporting solutions

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :)

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Open vacation policy and flexible holidays so you can take time off when you need it
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
• MacBooks are our standard, but we also offer Windows for certain roles when needed