Brand Ambassador - Skrewball Peanut Butter Whiskey

Position: Skrewball Brand Ambassador, Ireland, with Irish Distillers, a Pernod Ricard company.

Location: Dublin-based, covering the island of Ireland

Applications close: 24th July 2026

Start date: August 2026

About Us:  

Skrewball Peanut Butter Whiskey is not just a drink; it’s an ethos. We thrive on doing things differently, boldly challenging clichés and celebrating the unconventional. Now, we’re looking for the first ever Irish Skrewball Ambassador to help spread the nutty magic of Skrewball across bars, clubs and events throughout the island of Ireland.

If you’re enthusiastic, bold and curious; passionate about hospitality; love meeting new people; and are ready to challenge conventions, we want you to be part of our Krew. We can’t wait to see what you’ll bring to this exciting first chapter for Skrewball in Ireland!

The Role:  

As a Skrewball Brand Ambassador, you will be the face of the brand and its product expert in Ireland. You’ll create engaging brand activations, maximise sampling opportunities, and build brand education and knowledge while supporting the Commercial Team. Working closely with the Brand Marketing and Commercial teams, you’ll help deliver programmes that strengthen long-term brand advocacy across the Irish drinks industry.

80-90% field based: 

Bring Skrewball to new audiences across Ireland by educating consumers, distributors and sales teams about the product. You’ll also support creative brand activities, keeping each day varied, engaging and exciting!

10-20% office based: 

Supporting your local marketing team with the planning, execution and evaluation of Skrewball activations, helping take both you and the brand to new places. This will also include key administrative tasks such as expenses, monthly reports and gathering market insights.

Core areas of the role include: 

Brand Education - Support the local sales team by educating key trade account staff, with a particular focus on bartender training in priority outlets. Deliver tastings and education sessions for key influencers and target consumers to build understanding and enthusiasm for Skrewball.

Brand Activation - Partner with local brand and sales teams to deliver impactful activations, from events to distinctive brand experiences. Use the local brand plan to build awareness and identify meaningful opportunities for growth.

Cultural Advocacy - Build authentic connections within the local cultural scene, including musicians, creators and community connectors, to grow awareness of Skrewball in a relevant and credible way.

Social Media Channel Management & Content Creation - Manage the brand’s social media channels and increase reach and engagement through eye-catching content. Use your creativity to capture on-brand moments and maintain a monthly content schedule that keeps Skrewball top of mind.

Share of Mind - Keep Skrewball front of mind internally within Pernod Ricard and externally with consumers, through initiatives such as staff incentives and memorable consumer events.

What we look for: 

• Minimum two years’ experience in hospitality
• A full, clean manual driver’s licence
• Legal right to work in Ireland and the EU
• A third-level qualification in any discipline; marketing or business backgrounds are especially welcome
• A creative, innovative self-starter who is proactive, independent, outgoing and a confident communicator
• Self-motivated and well organised, with the ability to manage competing priorities and meet deadlines
• A sociable personality with strong communication and presentation skills
• Experience in social media and content creation
• Reliable, flexible and hardworking, with the ability to use your own initiative
• Proficiency in Microsoft Office, including Word, Excel and PowerPoint

Desirable: 

• A genuine interest in music, culture and sport
• Existing connections with universities, sports clubs or other relevant local communities
• Experience in event management and brand activations
• Previous Brand Ambassador experience

What we offer: 

• A 24-month, full-time contract
• Company car, laptop and mobile phone
• Flexible working hours
• Annual profit share scheme, recognising your contribution to the company’s success
• Annual product and merchandise allowance to enjoy responsibly
• Ongoing development opportunities through online learning, leadership training and wider people development programmes
• Access to THRIVE, our wellbeing programme supporting Life, Body and Mind
• Up to two paid charity days each year to volunteer with a charity of your choice

How to Apply: 

If you’re ready to bring the fun and join the Skrewball Krew, apply now!

• Follow the link to create an account with us on Workday.
• Upload an up-to-date CV that highlights your relevant experience and passion for the whiskey industry.
• As engaging people and creating content are key parts of this role, you’re welcome to include your Instagram or TikTok handle on your CV if it helps showcase relevant experience. You may also choose to include a short creative video that highlights your personality, creativity and passion for the brand. This is entirely optional and will not impact your eligibility for the role.
• Complete the short pre-screen questionnaire and submit your application.

What happens next?

We’ll review applications on a rolling basis and contact shortlisted candidates to arrange first-round interviews in July.

If successful, you’ll be invited to meet our team in person at our head office. Full details will be shared in advance.

About Irish Distillers 

Irish Distillers, part of Pernod Ricard, are makers of some of the world’s most well known and successful Irish whiskeys. Our family of whiskeys are distributed through Pernod Ricard and include Jameson, a top 3 global whiskey brand, Redbreast, the world’s most awarded Irish whiskey, and Midleton Very Rare, the pinnacle of Irish Whiskey. Our colleagues are located across 5 locations in Ireland and are based nationwide across Cork, Dublin and Belfast.  

Recently, Jameson proudly became a top 10 global spirit brand, distributing over 10 million cases across the globe. As part of Pernod Ricard, the world's leading premium spirits business, Irish Distillers has an extensive global distribution network of 130 markets across the globe. 

About Pernod Ricard 

Pernod Ricard is the world's leading premium spirits business, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term development of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive, and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 12,137 million in fiscal year FY23. 

Like a well- blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds & experiences to create together the spirit that makes us great.  

Learn more about Irish Distillers 

Learn more about Pernod Ricard 

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