Brand Manager

Simon Brien is one of Northern Ireland’s most recognised estate agency brands and we’re just getting started. As we push forward with bold plans to grow our office network and franchise footprint, we’re looking for a talented Brand Manager to lead the charge on marketing and brand development.

This is an exciting opportunity to work across a thriving property business and high performing team, with a strong presence in resale, new homes, premium homes, property management and commercial sectors. If you thrive on pace, creativity and variety, and you’re passionate about brand story-telling and results driven marketing, we want to hear from you.

As Brand Manager, reporting to the Managing Director with one direct report, you will be the driving force behind our marketing strategy and brand execution across the Simon Brien business - both owned and franchised offices – with responsibility for:

Marketing Strategy & Campaign Execution

• Devise and deliver multi-channel marketing strategies across all business divisions.


• Plan, execute and report on campaigns ROI across digital, social and traditional channels.


• Influence senior stakeholders and present confidently to multiple audiences.


• Lead the marketing on-boarding and rebrand of new franchise offices.


• Track all marketing KPIs, web traffic, lead generation and paid media effectiveness to measure success. Report on key learnings to management team and New Homes clients.


• Reconcile, review and reforecast the marketing budget on a monthly/quarterly basis.

Digital & Social Media

• Own the content and advertising strategy across Facebook, Instagram, LinkedIn and YouTube.


• Oversee paid social ad placements and performance analytics.


• Lead content curation and planning for organic channels.


• Champion SEO, website content and UX optimisation.

Brand & Communications

• Own and enforce brand guidelines across all customer touchpoints.


• Lead on all internal and external communications, including CSR initiatives, recruitment advertising and internal monthly newsletters.


• Organise and lead regular marketing training sessions for internal teams and franchisees.


• Ensure best-in-class client-facing marketing materials (pitch decks, brochures etc).


• Lead regular brand check-ins with branch offices to ensure consistency.

PR & Partnerships

• Lead marketing relationships with external suppliers and media partners. 


• Act as the lead marketing liaison with Sherry FitzGerald — sharing ideas, attending and presenting at conferences, and aligning campaigns.


• Develop and distribute regular market updates and reports, in conjunction with the company’s central research function.

Requirements:

• Degree in Marketing, Communications or related discipline


• 8+ years’ experience in a marketing or brand-focused role


• Proven ability to manage campaigns from concept through to execution


• Strong commercial mindset with focus on ROI and performance metrics


• Excellent communication and presentation skills


• Highly organised and self-motivated
  


• Comfortable with digital tools, platforms and content creation

Desirable:

• Experience in people management


• Familiarity with the UK/Ireland property market


• Working knowledge of Google Ads, Analytics, CRM tools and email platforms

Closing date for applications is Friday, 8th of August 2025.

Simon Brien is an equal opportunity employer. All job applicants are considered solely on their ability to do the job and selection criteria will firmly reflect the needs of the job.