Brand Manager

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  Project management and delivery of campaigns to agreed objectives, deadlines and budget
  


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  Liaising & communicating cross functionally to ensure the delivery of brand/category objectives particularly with the commercial team for the development of through the line activity in line with brand goals
  


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  Delivery of Tayto e-commerce site including development of brand collateral including merchandise for our e-commerce site
  


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  Evaluation of campaign effectiveness with an ability to make business recommendations
  


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  Development and support across digital media including Tayto crisps website
  


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  Management of social media agencies and plans in line with our strategic priorities
  


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  Raising POs and updating marketing budget control files
  


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  Managing packaging artwork through internal systems and attending print runs
  


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  Working with Trade activation manager, approving artworks and assisting with the coordination of point-of-sale materials, shopper marketing and trade shows
  


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  Working with R&D team to deliver NPD projects from concept to launch
  


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  Organising product samples & branded merchandise for consumers and trade
  


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  Co-ordinating Mr.Tayto’s public appearances and social engagements
  


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  Create content for corporate marketing collateral, PR, trade publications, presentations, events and conferences
  


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  Support the planning and delivery of brand plans and portfolio strategy
  


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  Support ongoing work with creative agencies on marketing communications; TV, Press, PR, Digital, Experiential and promotions
  
  

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  Minimum 4 years’ experience in brand management, ideally in FMCG
  


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  Excellent organizational skills with the ability to manage multiple projects, deadlines, and stakeholders with varying priority at one time
  


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  Online and traditional marketing experience
  


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  Social & digital management
  


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  Proactive and unsupervised person with passion and drive
  


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  A creative mindset paired with strong commercial & financial acumen.
  


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  Excellent written and verbal communications
  


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  General IT skills with proficiency in word, excel and powerpoint
  


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  Personable candidate with strong communication and presentation skills
  


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  Third level graduate; ideally of business/marketing
  

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  Work with Ireland’s leading Snack brands with strong market presence.
  


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  A collaborative culture where your ideas shape how shoppers experience our products.
  


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  Competitive salary, benefits, and the chance to make a visible impact in the market.
  

Please apply for this role on or before COB Wednesday 19th August 2026.

This job description is intended as a summary of the primary responsibilities and qualifications for this position, it is not intended as inclusive of all duties an individual in this position might be asked to perform or that may be required to do either now or in the future. Tayto Snacks is an Equal Opportunities Employer.