Brand Manager - Activation

Key Responsibilities:

• Lead the execution of in-store with supporting digital/social media campaigns, ensuring high-quality delivery across POS, events and local activations.
• Manage end-to-end campaign delivery, including timelines, briefing, production and rollout, ensuring alignment with brand and commercial priorities.
• Brief and coordinate with internal teams (commercial, operations) and external agencies to ensure joined-up campaign delivery. Including:
• Ensuring campaign assets are utilised effectively and the appropriate information is provided by the buying team to support campaigns
• Working closely with the Operations team to ensure best in class execution at store level.
• Working closely with the commercial and regulatory teams to ensure all campaigns are compliant and commercially aligned.
• Support Senior Marketing Managers / Head of Marketing in the development of the annual brand and activation plan, contributing insights and recommendations.
• Responsible for driving the implementation of the marketing strategy (across store activation) and setting clear KPIs for campaigns.
• Monitor competitor activity and consumer trends, sharing insights to inform future campaigns. Undertake continuous analysis of the competitive retail community pharmacy environment and emerging consumer trends.
• Support the management of activation budgets, including tracking spend, creating POs, raising risks and identifying efficiencies (managing ROI where possible).
• Working with the Senior Marketing Managers, manage external agencies, ensuring high-quality delivery and value for investment.
• Identifying PR opportunities through the development of a strong PR campaign to support the annual marketing brand plans.
• Support the development and execution of brand partnerships and supplier activations, ensuring strong in-store presence and customer relevance.
• Assist in the delivery of sponsorship and community initiatives, helping to strengthen local brand presence.
• Following each campaign, evaluate the performance of the activity to measure effectiveness and recommend any improvements.
• Track and evaluate campaign performance, delivering post-campaign analysis and actionable recommendations

Qualifications, Experience & Skills Required:  

• Bachelors and/or Masters Degree in Marketing
• 3-5 years’ experience in Brand Management.
• Full clean driving licence and access to own vehicle.

Competencies:

• Proven track record of success in a brand manager role with strong agency management experience.
• Ambitious with the ability to work in a dynamic and fast-moving environment.
• Flexible and proactive approach to the role.
• Excellent presentation skills.
• Experience in retail or a passion for driving the role of community retail pharmacy is advantageous.